Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Stern + Associates

MARCH 29, 2023

Building a company culture that aligns well with your corporate strategy is an indispensable element of fulfilling your objectives. If your culture doesn’t support your strategy, achieving your strategic aspirations may be elusive, says University of California, Berkeley Haas School of Business Professor Jennifer A. Chatman , Ph.D.

Strategy 62

Strategy Corporate Financial Measurement 62

Stern + Associates

DECEMBER 1, 2022

Developing a Measurable Approach to Collaboration. Smart collaboration is the best way to accomplish a company’s strategic, financial, and talent goals. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As As a strategy consultant at McKinsey & Co.,

Measurement 62

Measurement Automotive Employee Financial 62

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

OCTOBER 22, 2017

Can you measure the quality of your content? For example, a financial services firm was eager to reach women over 45 in a specific area who are interested in financial planning and retirement. A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors.

Measurement 154

Measurement How To Guidelines Analytics 154

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

PR 20/20

MAY 9, 2023

However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy. A purposeful marketing strategy unites the various segments in your organization for ultimate member engagement. Reporting, Reporting, Reporting Your marketing strategy is only as good as its results.

Strategy 81

Strategy Marketing Tools Report 81

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. In our next article, we’ll dive into applying this methodology to PR measurement. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Perhaps most importantly, marketers have already shifted from being primarily a cost center to a revenue generator and have decades of data-driven strategy experience to share with communicators.

Marketing 195

Marketing Measurement Advertising Advertising 195

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

Strategy 101

Strategy Measurement Financial Analytics 101

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. What is the correlation between ESG reporting and financial performance?

Report 109

Report Government Financial Trends 109

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

Polaris

DECEMBER 1, 2014

From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. Below are 5 essentials of an effective content marketing strategy. 5: Measure Your Efforts. It’s a mistake to measure your efforts on only an annual basis. Content marketing is all the rage nowadays. Who does what?

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

The Hoyt Organization

NOVEMBER 16, 2023

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. As a result, it facilitates more effective communication strategies.

Publicity 90

Publicity Measurement Privacy Guidelines 90

5W PR

JANUARY 3, 2024

While both disciplines contribute to an organization’s overall success, they differ significantly in their objectives, strategies, and day-to-day activities. Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. Defensive strategies don’t pay. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”.

Comparison 296

Comparison Advertising Advertising Reputation 296

Remote PR Jobs

AUGUST 31, 2022

It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. You’ll need to prove your PR approach is worth the C-Suite’s investment both financially and with time. The frustrating part is that it does have the capacity to create massive business impact.

Publicity 208

Publicity How To Storytelling Construction 208

Contently - Strategy

OCTOBER 20, 2021

How to Measure Content ROI in 10 Steps. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. Content Strategy Course: Brand Awareness. Content Strategy Course: Lead Generation. Content Strategy Course: Sales Enablement. The good news?

Resources 121

Resources Content Marketing Healthcare Marketing 121

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

Reputation 78

Reputation Journalism Financial Corporate 78

Onclusive

JUNE 16, 2023

As a result, they may be less likely to trust influencers who promote products solely for financial gain. Diversify your PR strategy: While influencer PR can be effective, it’s important for brands to diversify the content in their comms strategy to reach different audiences and attract varied influencers.

How To 195

How To Consumer Social Media Community 195

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Measurable results Paid advertising offers robust analytics and measurement tools. What is paid advertising?

Advertising 78

Advertising Advertising Exercises Measurement 78

Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Set a clear, measurable goal. Determine how you will measure the goal – what defines success? Outline your strategy – make sure it fits the goal. Image: Rich Bowen via Flickr, CC 2.0.

Creativity 97

Creativity Measurement Print Analysis 97

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Katie Paine's Measurement Blog

APRIL 19, 2017

The Word of Mouth Marketing Association on the financial impact of word of mouth marketing. From Hootsuite, a template for developing influencer marketing strategy. The post Ten Great Reads on Measuring Influence appeared first on Paine Publishing. Webbiquity’s B2B Marketing […].

Measurement 45

Measurement Financial B2B Strategy 45

Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. Financial restrictions drastically narrow down your PR agency choices. In addition to the said quantitative metrics, you should also ask your prospective PR partner about how they measure success qualitatively.

Agency 62

Agency Publicity Measurement Strategy 62

NewsWhip

JUNE 8, 2023

Understanding how a brand’s reputation is impacted by PR crisis requires real-time monitoring of media outlets, making it more important than ever to understand the risks, act swiftly to address them, and respond with a unified strategy. Brand reputation is a huge marker of success; as such, PR crisis can be extremely detrimental.

Reputation 60

Reputation Crisis Brand Branding 60

Stern + Associates

JUNE 29, 2023

But new research by strategy advisor and top-rated Harvard Business School Professor Ranjay Gulati reveals how only a select few companies scour the turmoil for hidden opportunities, then take thoughtful action to seize them. The post Thriving on Turmoil: Resilience as a New Competitive Edge appeared first on Stern Strategy Group.

Airlines 62

Airlines Ethics Financial Strategy 62

Burrelles Fresh Ideas

DECEMBER 5, 2023

Tailoring your communication strategy to embody and strengthen your desired organizational culture involves bridging the gap between your current state and future aspirations. Finally, diligently monitor and measure the effectiveness and impact of your communication efforts. One particularly useful survey is benchmarking.

Internal 95

Internal International Communications Employee 95

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. Finally, learn how to protect yourself against the very real threat of cyber security incidents.

Financial 159

Financial Web Banking Internal 159

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Organizational strategy, financial performance, executive communications.

Internal 188

Internal International Data Communications 188

Bianchi Biz Blog

MARCH 4, 2021

The study was conducted by our Public Relations Global Network partners cometis AG in Germany, Currie Communications in Australia, and Xenophon Strategies in Washington DC, with help from Mileage Communications India and KOHORTEN, a German research institute. Among the Top 10 companies, the three EURO STOXX companies Inditex (53 pts.),

Report 87

Report Company Financial Study 87

Wadds Inc.

SEPTEMBER 27, 2023

Published earlier this year, this is not just a book of communications tips, it seeks to spark a whole corporate mindset shift, putting inclusion at the heart of organisational strategy, with communicators leading the change. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. Example: A financial service company (a small business) in NY State discovered that one of their target audiences was women over 50 who were interested in investment and retirement planning. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Wadds Inc.

MARCH 15, 2023

This is a robust, and hugely detailed guide, moving through chapters on technology, data, insights, landscape analysis, objective setting, strategy, tactics and evaluation. The advice on measurement and evaluation is relatable for anyone familiar with the AMEC framework and doesn’t skimp on the detail.

Technology 98

Technology Data Analysis Internal 98

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts. What Can I Do? Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94