Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

PR 20/20

MAY 9, 2023

However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy. A purposeful marketing strategy unites the various segments in your organization for ultimate member engagement. Reporting, Reporting, Reporting Your marketing strategy is only as good as its results.

Strategy 81

Strategy Marketing Tools Report 81

Burrelles Fresh Ideas

DECEMBER 5, 2023

Tailoring your communication strategy to embody and strengthen your desired organizational culture involves bridging the gap between your current state and future aspirations. Finally, diligently monitor and measure the effectiveness and impact of your communication efforts. One particularly useful survey is benchmarking.

Internal 96

Internal International Communications Employee 96

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Having determined purpose, next we have to decide the strategy on how to implement it. By Anne Gregory, PhD, FCIPR. Principles.

Leadership 111

Leadership Publicity Government Journalism 111

Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. Financial restrictions drastically narrow down your PR agency choices. In addition to the said quantitative metrics, you should also ask your prospective PR partner about how they measure success qualitatively.

Agency 62

Agency Publicity Measurement Strategy 62

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Shift Communications

OCTOBER 26, 2022

Performance Communications trades out watered-down objectives and general awareness strategies for hyper-targeted PR programming. It’s rooted in data and insights and is measurable. PR Plans Performance Communications. When each dollar counts, PR plans need to be highly targeted.

Communications 78

Communications Analysis Leadership SEO 78

PRSay

JULY 26, 2021

When we refer to the “S” component of ESG, investors and other stakeholders often evaluate an organization’s approach and strategy to improve workplace culture and belonging, with a focus on human capital development. His career spans 25 years of communications leadership in Fortune 500 companies. in Orlando, Fla.,

Travel 144

Travel Community Employee Government 144

Stern + Associates

JUNE 29, 2023

But new research by strategy advisor and top-rated Harvard Business School Professor Ranjay Gulati reveals how only a select few companies scour the turmoil for hidden opportunities, then take thoughtful action to seize them. The post Thriving on Turmoil: Resilience as a New Competitive Edge appeared first on Stern Strategy Group.

Airlines 62

Airlines Ethics Financial Strategy 62

Communications Conversations

APRIL 1, 2021

After almost 20 years in the credit union world, you’re transitioning to a different part of the financial world. It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities. Ensure you know your audience, communicate with clarity, and measure your success.

Financial 148

Financial LinkedIn Groups Sports 148

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Organizational strategy, financial performance, executive communications.

Internal 187

Internal International Data Communications 187

Landis PR

APRIL 22, 2024

Photo courtesy of Pixabay In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. It’s where they lay out their sustainability game plan, their strategy, the moves they’ve made, and the wins they’ve scored in making their operations more sustainable.

Report 59

Report Comparison Data Corporate 59

PRSay

JANUARY 29, 2018

A shorter version of this response first appeared in the January issue of Strategies & Tactics. We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints.

Survey 132

Survey Ethics Leadership Financial 132

Victorious PR

APRIL 4, 2023

They focus on establishing and maintaining leadership positions for their clients by implementing superior strategies, building strong relationships, leveraging market intelligence, and executing consistently. What Makes a Good PR Firm for Crypto? The post Best PR Firms for Crypto appeared first on Victorious PR.

Agency 52

Agency Storytelling Financial Groups 52

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts. What Can I Do? Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Financier, PR man, crisis manager – and pitch man – this guy can do it all. PR crisis communications leadership PR strategy warren buffett'

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Onclusive

FEBRUARY 12, 2018

K: How does AirPR data influence Overstock PR and content strategy? . People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance). Simply put, AirPR helps us work smarter! Pet Adoptions.

Interviews 223

Interviews Retail Data Engineering 223

Reputation Us

DECEMBER 14, 2022

While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. Scoring your reputation and measuring it year-over-year can show you whether you are making improvements, or going backwards. Your leaders stand on the frontline of trends and issues.

Reputation 78

Reputation Insurance Insurance Employee 78

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Get senior leadership involved in their thoughts on your industry. Measure your success. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro.

Marketing 75

Marketing eBook Case Study Measurement 75

5W PR

MARCH 26, 2020

These unprecedented measures bring up many questions create many questions. It’s also important to stay visible as you’re the one they look to for leadership. When will hard financial and operational decisions have to be made? Be Transparent. While employees are working from home, stay in contact with them.

How To 88

How To Employee Financial Meeting 88

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What are some of the key components of a successful strategic communication strategy? We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Get senior leadership involved in their thoughts on your industry. Measure your success. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” By nurturing these relationships, organizations see their time and financial investments return as their solutions are adopted for best understanding customer need.

Local 99

Local Community Ethics Education 99

Mindful Marketing

JUNE 27, 2020

Now more than ever, business leaders must expand their rubric for success beyond financial achievement and assess how their firms function as responsible citizens, consistent with Elkington’s “ triple bottom line.” Just as these injustices were not casually implemented, measures to undo them also must be comprehensive.

Real Estate 111

Real Estate Community Employee Education 111

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Get senior leadership involved in their thoughts on your industry. Measure your success. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. And how is it different from social media monitoring? So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. My proposal to the ICS/NIMS administrators is to adopt a foundation of problem-solving strategy or risk management. And change requires a response.

Crisis Management 266

Crisis Management Crisis System Policies 266

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. Follow your gut.” The answer depends on the issue and the organization.

Company 187

Company Employee Internal International 187

PRSay

MARCH 19, 2018

Gordon , executive chairman of Ingredion Incorporated; and Deborah Wright , a board member at Voya Financial, Time Warner and Citigroup — discussed their excitement for a corporate world populated by inclusion-focused work cultures, while also outlining some of the new pressures and obligations that come with D&I.

Ethics 126

Ethics Internal International Employee 126

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Blackbird says it technology “helps organizations detect and respond to narrative manipulation and online risk that causes reputational and financial harm. PR measurement.

Software 78

Software Case Study Technology Tools 78

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. Measure the impact of new blood.

Pitching 83

Pitching Product Launch Data Measurement 83

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. There are financial costs that often cannot be sustained.

Marketing 215

Marketing Content Marketing Social Media Employee 215