Polaris

DECEMBER 1, 2014

Content marketing is all the rage nowadays. From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. 1: Understand Your Business Goals.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

PR for Anyone

SEPTEMBER 16, 2022

Financial Planning Month. National Women’s Small Business Month. Another huge one that I work with my clients on, anyone in the financial planning space, anything related to financial planning October is that. Dyslexia Awareness Month. Eat Better, Eat Together Month. Emotional Intelligence Awareness Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. PR tech mentions.

SEO 139

SEO Content Marketing Marketing Software 139

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections.

Social Media 120

Social Media Marketing Pinterest Media 120

Solo PR Pro

MAY 23, 2023

Tracey Piechocki, marketing strategist and second-generation owner of Illustrated Designs , a certified woman-owned small business, sat down to share how she and her team have leveraged a healthy mindset to succeed. It’s a key component to our success. Tricks, Treats and PR Trick or treat?

Customer Service 93

Customer Service Financial Small Business Groups 93

Deirdre Breakenridge

AUGUST 9, 2017

Until last summer, I thought being a financial analyst was always going to be my career. Brendan Smith is currently studying marketing at West Chester University – College of Business & Public Management. He is currently an intern at Atlantic Health Systems within the Public Relations and Marketing department.

Internal 170

Internal International System Financial 170

PR for Anyone

MAY 4, 2022

National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. It’s also Financial Planning Month. Regional publications are 2 months out so we’re looking at stories relevant to July. And you know, this is a really rough year.

Pitching 130

Pitching Media Financial YouTube 130

Rock the Status Quo

DECEMBER 10, 2015

Two words: vertical markets. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans.

Pitching 100

Pitching Real Estate Banking How To 100

PR for Anyone

JUNE 30, 2021

It’s also Financial Planning Month. Is there anything you can relate your business to that ties into that? It’s Financial Planning month. A month that we they’ve done a really good job of marketing that. Think pumpkins, foliage, weather changes. It’s Breast Cancer Awareness month.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

APRIL 26, 2022

Financial Stories. First and foremost, if you are a marketing or social media person, what does that mean? If you are a financial planner, what does that mean? If you’re in the financial space, you can talk about that. There are so many story angles around this topic. So, what is the big news this week? Is this bad?

Twitter 130

Twitter Pitching Financial Video 130

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Market influence.

Real Estate 52

Real Estate Small Business Local Reputation 52

PRSay

OCTOBER 17, 2019

Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning. counseling high-tech companies and financial institutions. A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards.

Ethics 104

Ethics Financial Local Newspapers 104

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. Last year, I founded a marketing, public relations, and social media agency, in New York City. I was hooked. Ever one of us has this capability.

Twitter 208

Twitter Software Retail Agency 208

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR. Register: online at [link]. at Social Media Week Berlin.

Trends 40

Trends Insurance Insurance Marketing 40

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Financial advisors have a wealth of knowledge of what to teach them about saving for the future. We all have something that would be advice to them. Should they rent? No matter what you are.

Pitching 130

Pitching Television Media Real Estate 130

Reputation Us

NOVEMBER 15, 2021

Willis Towers Watson participated along with its partners, including lead insurer Liberty Specialty Markets, and PoleCat, a data and analytics provider. It’s happened enough that the insurance industry now offers Reputation Risk Insurance to protect companies against financial loss. Does Reputation Risk Insurance Protect You…Really?

Insurance 97

Insurance Insurance Exercises Reputation 97

David PR Group

APRIL 24, 2020

It slates hundreds of billions of dollars in forgivable loans for small businesses around the country and provides valuable financial relief for many desperate and struggling companies. Small Business Administration (SBA), and the second round will start soon. ” Prepare to be shamed. –John.

Reputation 74

Reputation Small Business Government Financial 74

Sword and the Script

JUNE 6, 2023

How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. How is it being used? New online PR academy.

Survey 152

Survey Software B2B Pitching 152

PR for Anyone

OCTOBER 20, 2021

You know, like October is National Financial Planning Month. I actually have a client who just did 30 tips, 31 tips for every single day, financial planning tips. What is the that theme of the month? So make a master list of those 30 and then once a month, just knock it out real quick. Go to Canva her your graphics.

How To 130

How To Video Interviews YouTube 130

Stephen Waddington

MAY 9, 2020

Industrialised marketing techniques have been retrofitted onto the internet. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Businesses in these markets have cut costs and sought government help in order to survive the crisis. It’s a fine line to tread.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

MAY 17, 2020

Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19.

Tourism 118

Tourism Fashion Travel Retail 118

PR for Anyone

AUGUST 26, 2021

I’d prefer that you find influencers where you can benefit one another and do something without a financial investment but a reciprocal time investment instead. I know someone who hired an influencer with a huge following to help sell her t-shirt line and even with a million plus followers, she sold zero shirts.

How To 234

How To Brand Branding Financial 234

Mindful Marketing

APRIL 18, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence ​“To err is human, to forgive is divine.” It wasn’t a job I enjoyed, but if enough of that revenue remained outstanding, it would take a significant bite out of our small business’s bottom-line.

Education 69

Education Financial Small Business Company 69

The Resolution Blog

MAY 24, 2017

Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence. Always look at other business metrics and see how, if relevant, we can implement them into our Comms measurement and continually look to integrate PR measures with other marketing measures.

Measurement 136

Measurement B2B Google Financial 136

Mark My Words

FEBRUARY 4, 2021

Since a group of traders on the foul-mouthed Reddit group WallStreetBets realised the collective impact they could have by rallying around a single stock, they’ve driven up its market value by over $22 billion in a couple of days. One fund, Melvin Capital, drew the ire of the redditors when they disclosed they had shorted GameStop.

Reddit 60

Reddit Financial Energy Small Business 60

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses.

Advertising 52

Advertising Advertising Web Privacy 52

Stephen Waddington

SEPTEMBER 29, 2020

Business: freelancers left behind Government support in the form of business interruption loans and the furlough scheme have been welcomed by the industry as a measure of protection against the financial impact of the crisis, however freelancers and small agencies that pay directors via dividends have been left behind. “No

Industry 146

Industry Crisis Government Survey 146

Solo PR Pro

FEBRUARY 18, 2020

Operate like a business. Most Solo PR Pros are already operating as a small business or microagency, but it is important that your clients understand that distinction. Talk to your legal and financial professionals to structure the business entity that works best for you.

Small Business 60

Small Business Financial Employee Course 60

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

PR for Anyone

JULY 21, 2022

Some topics to consider: September is good for back-to-school, October is National Financial Planning Month and National Breast Cancer Awareness Month among others, November starts the holiday season and with Thanksgiving comes gratitude and then in December we have the end of the year roundups, holidays, and predictions for 2023.

Pitching 130

Pitching Media YouTube Video 130

Ethical Voices

APRIL 3, 2023

I was a financial analyst and planner for the early days of my career, and then went into investor relations. Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning.

Ethics 79

Ethics Privacy Data Financial 79

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Financial -> (Income, Net Wealth). More Categories -> Facebook Categories.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

MARCH 7, 2017

The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers. Understanding audience traits will help any marketer tell a more resonant story and create a relationship with long-term value. A new mom under stress? A maverick millennial?

Storytelling 149

Storytelling Data Insurance Insurance 149

Communications Conversations

JANUARY 16, 2017

And, keep in mind, “everyone else” comprises a pretty big chunk of the accounts and brands on Twitter (small businesses and B2B specifically). Big huge financial brand. And shares provide the virality we all crave as marketers/communicators. But, what about everyone else? Take JP Morgan, for example.

B2B 60

B2B Twitter Viral Trends 60

Solo PR Pro

JUNE 20, 2019

Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “ Self-Employment in America 2019” report. We felt that we should be able to shine a light on this market and help understand it.

Report 76

Report Software Corporate Study 76