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3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

Sword and the Script

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Internal comms. Layoffs at internal comms platform. How does PR’s use of gAI compare to marketing?

Survey 149
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO.

SEO 135
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You Can’t Freeze Time, But You Can Manage It

Solo PR Pro

The post was originally published on International Association of Business Communicators (IABC). As a morning person, I typically spend the first half of the day on client work and/or writing projects. Later in the day, I read items in my Feed Reader, check LinkedIn and engage in more “social” tasks. It has been lightly updated.

System 143
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 89
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5 Tips for Creating High Quality Content

The Proactive Report

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. This ties in with the figures from the US Financial Literacy Study.

B2C 157