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Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).”

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Rebooting innovation in financial services: 3 key drivers to success

Agility PR Solutions

Financial services organizations are reconfiguring their digital transformation strategies, which had become somewhat unfocused and ineffective, as they strive to innovate to stay ahead of their competition, reveals new research from business information publisher Arizent.

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What Are the Real Consequences of Fake Financial News?

Business Wire

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? I was a financial analyst and planner for the early days of my career, and then went into investor relations. What staffing are we going to do, our financial data, HIPAA issues?

Ethics 79
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PR Guide to Investor Relations

Ronn Torossian

It involves managing communication and relationships with investors, financial analysts, and other stakeholders. The goal of investor relations is to provide accurate and timely information about the company’s financial performance, strategy, and prospects to investors and other stakeholders.

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How Does EMV Impact Financial Services Brands?

Cision

Thieves stole more than 500 million financial records in 2014. That’s one financial record for every 14 people on earth. helps financial organizations better understand and cater to the needs of this new breed of cautious consumer. Social media, though, is a medium where inaccurate, brand-harming information can spread rapidly.

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How Public Relations Impacts Finance Companies

5W PR

In the world of finance trust is king and information overload is the daily coffee. Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Laying the foundations of trust The financial services industry is a game of trust.

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