Brand24

SEPTEMBER 10, 2018

How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy!

Fashion 62

Fashion Social Media Brand Branding 62

5W PR

DECEMBER 11, 2018

In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? It’s not news that Instagram is the main event when it comes to fashion, with about 50% of brand posts on the platform.

Fashion 74

Fashion Social Media Brand Branding 74

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy.

Strategy 62

Strategy Marketing SEO B2C 62

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? And while a documented content strategy is an amazing first step in achieving your traffic, reach, and lead generation goals, it’s certainly not your endpoint. That’s because a content strategy is a living document that should often be tested, iterated, and updated.

Tools 70

Tools Measurement Strategy Analytics 70

Cision

AUGUST 30, 2017

To attract the attention of influencers, there are some key strategies you should pay close attention to. Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. The post 9 Strategies for Attracting Influencers to Your Content appeared first on Cision.

Strategy 243

Strategy Writing Social Media Guidelines 243

PRSay

FEBRUARY 7, 2024

I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business. Schwartz & Company, which was looking for an account person who knew sports and fashion. He thought I was a good fit for a position at G.S. Our certificate program will also cover all of this.

Communications 192

Communications Sports Journalism Fashion 192

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. Here we’ve summarised our top tips for brands when it comes to using TikTok to compliment a PR strategy. Tap into trends to inform PR proposals .

Strategy 71

Strategy Brand Branding B2C 71

Shift Communications

MAY 10, 2022

We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. What’s working — concise, quality and consistent videos: When it comes to TikTok marketing strategy, balancing entertainment and brand promotion is a thin line to walk.

Pinterest 78

Pinterest YouTube Social Media Trends 78

5W PR

APRIL 26, 2024

The CMO of the NBA highlighted how the “tunnel walk” has become the new runway for fashion, underlining the integration of different industries into the sports brand. It emphasized the need for large enterprises to consolidate data from various sources to enhance ROI, with the potential for a 200-300% increase by doing so.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

Ronn Torossian

MAY 9, 2022

Whether it’s household products, eco-friendly foods, beauty, or fashion items, many consumers around the world are now aware of the advantages that come with leading a cleaner and healthier life. Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products.

Fashion 195

Fashion Consumer Brand Branding 195

Ronn Torossian

MARCH 18, 2022

The goal is to provide clear, straightforward, and accurate information in a timely fashion. Typically these messages will be built around the answers to three questions: What happened? What is being done about it? And what has been learned? Once messaging […]. The post Developing a Brand’s Messaging appeared first on.

Fashion 195

Fashion Brand Branding Strategy 195

Prohibition

OCTOBER 4, 2022

Influencer marketing is a really powerful tool that should be considered for any social media strategy. Mid-size fashion icon, Hannah is always up to date with the latest trends! Lisa’s Instagram feed is filled with petite fashion inspiration and styling tips for everyone. A post shared by HANNAH ? Lisa (@thesearchforsassiness).

Fashion 113

Fashion Instagram Social Media Examples 113

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

NOVEMBER 8, 2016

Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. I got some pushback on that including a comment about building a strategy around a tactic; that comment made my point better than I did. The post Marketing Strategy: The Looming Knowledge Crisis appeared first on Sword and the Script.

Strategy 117

Strategy Crisis Marketing B2B 117

Mark My Words

APRIL 14, 2023

As a fashion designer in the 1960s, Mary Quant was a true trailblazer who introduced new styles and designs and revolutionised how fashion was marketed and branded. She also used models who embodied her brand’s youthful spirit, which helped make her fashion more relatable to young people.

LinkedIn 60

LinkedIn Fashion Technology Advertising 60

Prohibition

AUGUST 15, 2022

There are many benefits for brands when it comes to using virtual influencers as part of their influencer strategy. The option to choose between influencers enables brands to try new influencer marketing strategies. However, it is not the first time the luxury fashion brand has worked with a virtual influencer.

Brand 116

Brand Branding Fashion Marketing 116

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Make vertical trades a MUST for PR strategy. PR teams must work with the brand team to shape the messaging strategy to reach the right media and ultimate audiences in a timely fashion. While we cannot deny the power of a top-tier national media coverage, vertical media has proven very meaningful.

Media 310

Media Retail B2B Journalism 310

Prohibition

JUNE 27, 2023

TikTok Marketing Strategies for Luxury Brands To effectively market their brands on TikTok, luxury companies can employ various strategies that leverage the platform’s features and user behaviour. btypep #TBChallenge #fashion #myoutfit #foryoupage #foryou #burberry #fyp ♬ original sound – Cory Nation ?️‍?

Brand 71

Brand Branding Marketing Fashion 71

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Agility PR Solutions

AUGUST 22, 2022

With digital adoption strategies accelerating in the post-pandemic retail landscape, along with physical retail’s continuing struggles, WiFi solutions firm Purple sought the views of 1,500 shoppers with grocery, fashion & apparel, and big box retailers in the UK, US and Mexico. The company’s new report, Retail.

Retail 78

Retail Apparel Fashion Report 78

The Proactive Report

JUNE 18, 2021

And they paid $500 a month for strategy and measurement. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? Just as you do with every activity in your business, your PR campaigns should be based on a strategy. Working with influencers has always been a part of PR.

Small Business 213

Small Business Fashion Groups Local 213

Agility PR Solutions

FEBRUARY 25, 2021

Marketing budgets and strategies have moved in a similar fashion, as dollars and efforts are allocated to support the shift to a buying cycle that revolves around online awareness, consideration, and decision-making. During the past year, buyer journeys have shifted significantly because of a COVID-driven rush toward ecommerce.

Marketing 106

Marketing Fashion Strategy Analysis 106

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity.

Media 162

Media Fashion Television Radio 162

Prohibition

JULY 14, 2023

We’ve taken a look at some of best brand reactions to Threads so far: Aldi UK It would be rude to start with any brand other than; Aldi UK, known for its somewhat controversial approach, risky strategy, and their feud with M&S. Everyone’s favourite supermarket social media team has ‘entered the chat’.

Brand 116

Brand Branding Social Media B2C 116

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Indeed, the same benchmark report shows the top challenge facing B2B marketers today is producing engaging content. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

JULY 13, 2016

Some journalists are still old-fashioned and haven’t jumped on the social media bandwagon. If the industry is being social, likely the journalists will be as well. But you’ll have to dig for specific journalists to see if they’re spending time there.

Pitching 120

Pitching Strategy Social Media Fashion 120

Melissa Agnes

APRIL 16, 2018

legal) or executives have a hard time releasing the reins and being open to the need to be proactive and communicate in a timely fashion in times of crisis. The post 3 Strategies for Overcoming the Internal Struggle of Crisis Ready Resistance appeared first on Melissa Agnes - Crisis Management Keynote Speaker. By Melissa Agnes.

Internal 133

Internal International Crisis Exercises 133

5W PR

JANUARY 3, 2024

From fashion and electronics to beauty and grocery. As a dynamic conference and expo, it offers invaluable opportunities to explore the latest trends, innovations, and strategies shaping the retail landscape. Shoptalk Shoptalk annually unites a multitude of retail innovators, fostering collaboration to shape the future of the industry.

Retail 78

Retail Conference Trends Technology 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. But it was also a tweak of fashion influencer culture.

Fashion 180

Fashion Instagram Measurement YouTube 180

Prohibition

FEBRUARY 7, 2023

Ideal to consider for your social strategy if you’re target audience is families. She’s a fashion icon, with a side gig selling vintage clothing. She shares a range of different posts, giving fashion inspiration and where to find items. She’s an inspiration to us all, and certainly one to follow!

Fashion 62

Fashion Instagram Banking Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity.

Conference 299

Conference B2B Meeting Fashion 299

Deirdre Breakenridge

AUGUST 26, 2014

My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If so, the agency route might be the best for you.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 129

Film Marketing Sports Hotels 129

Prohibition

AUGUST 2, 2023

This is all part of a wider strategy to change Twitter into a ‘super app’, to position the app as a ‘global town square’, a true online community hub. A combination of machine learning and human curation is working to serve content to users that the user should find most interesting.

Instagram 62

Instagram Twitter Social Media B2C 62

5W PR

DECEMBER 21, 2022

To get started with the platform as part of a promotional strategy, companies will first have to create a business account on the platform and enable rich pins. That means if a company has any sort of audience that prefers to use Pinterest, and it’s not taking advantage of the platform, that business is missing out on a lot.

Pinterest 88

Pinterest Facebook Fashion Engineering 88