Sword and the Script

NOVEMBER 8, 2016

Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. I got some pushback on that including a comment about building a strategy around a tactic; that comment made my point better than I did. Has your B2B agency stopped bringing creative content ideas?

Strategy 119

Strategy Crisis Marketing B2B 119

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

JUNE 27, 2023

TikTok Marketing Strategies for Luxury Brands To effectively market their brands on TikTok, luxury companies can employ various strategies that leverage the platform’s features and user behaviour. btypep #TBChallenge #fashion #myoutfit #foryoupage #foryou #burberry #fyp ♬ original sound – Cory Nation ?️‍?

Brand 71

Brand Branding Marketing Fashion 71

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 130

Film Marketing Sports Hotels 130

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity.

Conference 299

Conference B2B Meeting Fashion 299

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

5W PR

MAY 4, 2023

It uses past elements like music, fashion, and pop culture to trigger emotions and memories. This strategy is effective across various marketing channels like social media, print ads, and TV commercials. This strategy makes consumers feel understood and connected to the brand’s values and beliefs.

Film 88

Film Marketing Consumer Fashion 88

5W PR

AUGUST 21, 2023

By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. Leveraging influencer marketing Influencer marketing is a jewelry marketing strategy that effectively reaches a broader audience and generates buzz for a jewelry brand.

Industry 78

Industry How To Fashion Creativity 78

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Deirdre Breakenridge

AUGUST 26, 2014

My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Konnect Agency

SEPTEMBER 25, 2023

These partnerships present a strong strategy for business growth, raising brand awareness, and entering new markets. This collaboration not only showcases the versatility of Pantone’s color mastery but also underlines the power of innovation and creativity in branding.

Brand 52

Brand Branding Fashion Creativity 52

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Here are four strategies that can help: 1.

Advertising 87

Advertising Advertising Ethics Fashion 87

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. But it was also a tweak of fashion influencer culture.

Fashion 180

Fashion Instagram Measurement YouTube 180

Prohibition

AUGUST 2, 2023

This is all part of a wider strategy to change Twitter into a ‘super app’, to position the app as a ‘global town square’, a true online community hub. TikTok explores AI TikTok is continuing to explore AI, recently adding an AI-powered scripting tool to help marketers develop higher-quality video ads within the Creative Centre.

Instagram 62

Instagram Twitter Social Media B2C 62

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. Good ‘ole fashioned email topped the list – and Slack didn’t even rank. What are those non-financial factors? 76% say the “quality of communication.”.

Survey 81

Survey Corporate Communications Financial 81

Prohibition

NOVEMBER 30, 2020

Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. Why should you use reels as part of your social media marketing strategy? It’s an opportunity to show off your creativity. Reels is currently dominated by fashion, beauty, fitness and foodie. What are Instagram reels?

Instagram 62

Instagram Social Media Fashion Media 62

Prohibition

JANUARY 20, 2023

The spray-painted dress at Paris Fashion Week! During the Coperni fashion show, Bella Hadid stepped onto the runway and a spray-on fabric was sprayed on her body, transforming into a beautiful dress. Towards the end of last year, Lewis Capaldi was invited to the ASOS offices in London and became their creative director for the day.

Fashion 62

Fashion Apparel Instagram Social Media 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals.

Analytics 130

Analytics Pitching Internal International 130

Contently - Strategy

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. McDonald’s Happy Goggles Beyond fashion, this fast-food giant incorporated VR technology into their Happy Meal boxes.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Communications Conversations

AUGUST 17, 2017

Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town. Why they would make great brand ambassadors : Fast Horse counts Harris and Gardner of the creative firm Bodega Ltd. Images of her delicious-looking healthy recipes, fashion, fitness. 86,700 followers.

Instagram 114

Instagram Fashion Local Sports 114

Konnect Agency

OCTOBER 27, 2020

However, knowing that people are willing to open their wallets, the stakes are even higher to make sure you have a strong public relations, digital and marketing strategy in place that captures your audience in an appropriate manner. People have gotten more creative and experienced in the kitchen. Digital Strategy.

Strategy 52

Strategy Brand Branding Retail 52

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. Crocs x Barbie Crocs has introduced a line of limited-edition shoes and accessories in partnership with Barbie.

Brand 78

Brand Branding Instagram Social Media 78

Cision

NOVEMBER 22, 2017

Create a mobile site to test your strategy first. Continue such testing before and during every new campaign to gauge the effectiveness of each strategy shift. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

How To 284

How To Instagram Mobile Video 284

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

A good PR agency will need significant time and attention from the client, including an in-depth onboarding, timely input into its strategy and programming, quick responses to questions about opportunities, quarterly or monthly reviews, and regular contact with senior officers outside the internal PR function. But it’s just beginning.

Agency 224

Agency Construction Fashion Pitching 224

Offleash

OCTOBER 26, 2022

Get creative. Teams know they need to align strategy more closely and efficiently across global, marketing, social, internal comms, sales and marketing, and executive priorities. So in true Offleash changemaking fashion, we are excited to expand our services today. Get ahead of it.

Fashion 59

Fashion Analytics Agency Creativity 59

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners. Barokas Communications is more than a top technology PR firm.

Case Study 78

Case Study Enterprise System Fashion 78

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. This site is filled with the latest trends in fashion, tech, life, culture, design, business, eco and even “bizarre,” and it’s guaranteed to spark an idea. Strategies for companies and entrepreneurs in any field on any topic are all here, and they are easily referenced. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

DECEMBER 3, 2015

Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience. Their strategies can serve as inspiration for yours, and you may even be able to adapt their techniques to suit your brand’s needs. But how do you get started?

Journalism 120

Journalism Brand Branding Fashion 120

Melissa Agnes

NOVEMBER 19, 2014

Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). of dynamic chaos. There are few standards in crisis.

Crisis Management 266

Crisis Management Crisis System Policies 266

The Stalwart Blog

DECEMBER 25, 2019

I have been in a position where I have had to use creativity to come up with a solution to a problem of one sort or another. But about eight years ago when I was teaching at San Diego state university where we both teach, I was teaching creativity, innovation and it was interesting because I had to teach business people how to be creative.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Bottom line?

How To 104

How To Fashion Banking Industry 104

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

Prohibition

JULY 16, 2019

Since almost all brands are now doing using video in their content marketing strategies , it’s important that content is unique and stands out and that goes for luxury brands too. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63

Video Fashion Content Marketing Product Launch 63

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase.

Social Media 87

Social Media Media Mobile SEO 87