Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. This time too, you can choose to accept the pitch, edit what Taylor has provided, or ask it to re-write the pitch again.

Software 85

Software Media Relations Pitching Media 85

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe. There is no secret.

Tools 111

Tools Twitter Local Pitching 111

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. If you get an inquiry, you need to respond in a timely fashion. I keep getting pitches with unsolicited "embargoes" and I find it so odd. It’s been an eye-opening experience.

Company 98

Company Survey Pitching Report 98

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. What I saw was quite impressive. It’s the basis for this PR tech briefing. click any image for higher resolution). 1) Overview of Notified.

Software 113

Software Tools Publicity System 113

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. Influencer content is exactly the kind of information an organization should promote.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. BuzzSumo introduces journalist profiles.

Company 148

Company Tools Technology Software 148

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. The right media monitoring solution enables your team to continuously track critical mentions, competitor reactions and overall audience engagement in an automated fashion that allows your teams to focus on the bigger picture.

Company 73

Company Media Crisis Insurance 73

Buzzstream

FEBRUARY 21, 2018

So, the way we get Google (and the rest of world) to see our client’s content and link to it is by pulling up our sleeves and doing some old fashioned outreach. The time that we save going back and forth between spreadsheets and web pages allows us to dig deeper when personalizing an email for a prospect. Sometimes enough is enough.

Media 54

Media Google Pitching Agency 54

Communications Conversations

JANUARY 14, 2016

So, we’ve established that Crystal Knows is probably the scariest and freakiest tool you’ve seen on the web this year, right? Again, you’re researching these people on the web–through their stories (media), Twitter, blogs, LinkedIn. Information you can use to your advantage to help you craft that perfect pitch.

Tools 60

Tools Trade Shows LinkedIn Web 60

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials!

Conference 36

Conference Journalism Web Comparison 36

Bad Pitch Blog

JANUARY 25, 2006

Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. IMAGE For Immediate Release or to RSVP and attend the event Please Contact: NAME CEO- COMPANY NAME PHONE EMAIL WEB MEDIA ALERT! Reading this pitch was charity enough thanks. We’ll explain why it stinks at the end.

Pitching 40

Pitching Fashion Print Web 40

Sword and the Script

MAY 23, 2017

1) Web alerts and client mentions. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web. PR pros can then examine the coverage – by applying old fashion PR reverse engineering – to understand the story angle and themes and take note of the bylines.

SEO 64

SEO Tools Engineering Web 64

Prohibition

FEBRUARY 14, 2023

It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs. Additionally, follow-up on your pitch, offer additional materials, and be responsive to their requests.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JUNE 16, 2015

The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat…. It’s the idea that a native ad isn’t a one-off sales pitch, but rather an invitation to visit and subscribe to a brand’s owned media platform. Audience building.

Advertising 60

Advertising Advertising Ethics Journalism 60

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. That will never change.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. That will never change.

How To 62

How To SEO Google Pitching 62

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Job Coach

NOVEMBER 26, 2020

Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting.

B2B 77

B2B Facebook Advertising Advertising 77

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. It takes ingenuity, perseverance and good old-fashioned sleuthing to make your cover letter stand apart to ensure your resume is viewed. Before baldly stating that you’re the ONE, ask to tour the agency.

How To 48

How To Agency Writing Interviews 48

Sword and the Script

DECEMBER 10, 2019

These folks want to talk about their needs outside the scope of actual pitches. Creativity and CMOs will come back into fashion. Related predictions posts from around the web: 7 Tech CEOs Share Marketing Trends And Predictions For 2020 (Forbes / Kimberly Whitler ). 30) Creativity and CMOs will come back in style.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Conversations

JULY 5, 2017

PR manager shows organizations how to leverage web networks for business development purposes. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. You can take advantage of their wins and learn from their mistakes. They might express interest in your topic as well.

Infographics 63

Infographics Corporate Policies Reputation 63

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

The site is now the largest business news site on the web. Still the gold standard for the business professional, from world news to fashion, it takes the most complex stories and turns them into fascinating reads. Covers everything from tech to politics, finance and travel in versatile, timely, easy-to-read pieces.

Agency 149

Agency Real Estate Journalism Fashion 149

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. I think this year will be a swing on the pendulum back towards good ole’ fashioned creativity.

Social Media 90

Social Media Marketing Media Creativity 90

PRSay

MAY 5, 2016

The media opportunities surrounding the Olympics extends well beyond the sports pages and reaches the full spectrum of media channels including fashion, lifestyle, music, and entertainment. Second, only pitch good stories. Do not push send on a pitch just to say you completed your media outreach.

Sports 60

Sports Pitching Print Local 60