Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

Pitching 272

Pitching Viral Interviews Education 272

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Shift Communications

JANUARY 23, 2017

In this series, we’ll examine how to become a more data-driven PR professional. Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Why will they care – will our pitch help them to save money?

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Barokas

NOVEMBER 1, 2017

Before I discovered PR, I was dead set on becoming a fashion journalist. As a reporter, I was often tasked with writing 1,500 words on a nonsense subject. If you can write that much on why army green complements horizontal stripes, you can spin a story out of anything. You learn to value the art of the pitch (and subject line).

Report 68

Report Fashion Pitching Journalism 68

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. Her Pitching Requests. [00:05:44] They know who they’re pitching. 00:05:44] BB: Now, it does.

Pitching 52

Pitching Writing Creativity Fashion 52

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Every good PR agency knows how to turn a holiday into an opportunity for good work. In-person time takes more effort and is easy to overlook, but it can often make the difference between someone taking your call or not, or saying yes to a pitch or request. Sharpen writing skills.

Fashion 149

Fashion Writing Pitching Internal 149

Waxing UnLyrical

OCTOBER 27, 2011

And what floors me (though maybe it shouldn’t) is that it’s not just bad publicists whose pitches suck. Pitching isn’t just for publicists. When we talk about how to pitch or not to pitch, we often focus on the media/blogger pitches we receive/hear about. Because, shock and awe, they are.

How To 90

How To Pitching Writing Fashion 90

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Yet one problem remains evergreen: how to best communicate our message to our publics. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Empathy for your audience(s).

Retail 120

Retail Pitching Print Writing 120

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding.

Advertising 147

Advertising Advertising Pitching B2B 147

PR for Anyone

JULY 28, 2021

Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. You are hearing it right here from a pro who has been pitched thousands of times. I do fashion, beauty and travel.

Pitching 130

Pitching Fashion Media Interviews 130

Business Wire

MARCH 7, 2017

Access Part I to learn about why influencer marketing is important and how to identify the appropriate influencers for your message. Next, craft and send a short outreach note asking if they are interested in new partners and what their programs consist of, their reach and average results and how they prefer to be compensated.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 40

Blogging Strategy How To Writing 40

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Lifestyle/fashion/celebrity media. Let’s dive into each audience, and our best tips on how to reach each one. How we reach out to business and digital marketing journalists. Want to learn more about how you can use influencers to increase social media engagement?

Fashion 48

Fashion Pitching Tools Resources 48

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 90

Publicity How To Course Facebook 90

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Take stabs at writing up the dream media results and crafting the headlines that would spell success. Look for moments with pop culture relevance to tie into such as Fashion Week or the annual release of the Pantone colors. Start by determining how newsworthy the idea is by answering the following: Timing : why this story at this time?

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JANUARY 14, 2016

Crystal Knows then gives you tips on how to *speak* to Nick. It goes on to give you tips on how to best email Nick. Some ideas on how best to work with Nick. Some ideas on how best to work with Nick. It even goes as far as to SHOW you how to write an email to Nick. Here’s where it really gets scary.

Tools 60

Tools Trade Shows LinkedIn Web 60

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. So let’s take a look at everything you need to know about relevant links.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. So let’s take a look at everything you need to know about relevant links.

How To 62

How To SEO Google Pitching 62

Sword and the Script

FEBRUARY 10, 2015

Reporters are usually pretty busy – sure we all are – but what’s unique in a high tempo of writing (or broadcasting) is the transition from one topic to the next. It’s far better to throw this question out before the interview, so they have a chance to think about how to explain a given topic succinctly. The vague opening question.

Interviews 60

Interviews Media Fashion Report 60

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Avoids the 24-hour news cycle: These are also evergreen posts.

Survey 90

Survey How To Reddit Pitching 90

Bad Pitch Blog

DECEMBER 18, 2006

The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. But by re-writing the headline and making the angle broader, focusing more on the media lifestyle angles, Morris + King could be scoring national news--albeit offbeat.

Creativity 40

Creativity Pitching Fashion Education 40

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

JUNE 24, 2016

The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. The simple, old fashioned idea of offering to grab a cup of coffee with a reporter can go further than you think. Social Is Integral. ” Accessibility.

Pitching 159

Pitching Social Media Fashion Newspapers 159

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. No knowledge of query-writing needed. For our example, I’ll type in “data science.”

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. The variety of aspects you look at around a topic, such as fashion, are still often in the realms of what your client can offer expertise in.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Old fashioned press releases and advertising can lead to bona fide editorial coverage. The organization switched from Cision according to the write-up. Are you kidding?

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. The timing matters.

B2B 79

B2B Facebook Advertising Advertising 79

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. No knowledge of query-writing needed. For our example, I’ll type in “data science.”

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. No knowledge of query-writing needed. For our example, I’ll type in “data science.”

Resources 62

Resources Analysis Infographics Examples 62

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. It takes ingenuity, perseverance and good old-fashioned sleuthing to make your cover letter stand apart to ensure your resume is viewed. Better yet, have someone else, whose writing you respect, proofread them as well.

How To 48

How To Agency Writing Interviews 48

PR Fuel

NOVEMBER 28, 2020

So how can you ensure that more journalists read — and accept — your press releases and PR pitches? Read on about how this easy tool can transform your brand’s marketing strategy. How to Build a Media List. No matter how you organize it, your media list will become an invaluable tool. What Is a Media List?

Media 52

Media Newspapers Pitching Blogging 52

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. AI will recommend who to engage with and how to best connect with them in the most human manner!

Marketing 101

Marketing Content Marketing Advertising Advertising 101