Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Cision

OCTOBER 10, 2015

Follow the lead of the 37 percent of marketers who are already actively listening on social media to keep customers coming back to your brand, rather than running away from it. Use social listening tools to help pay attention to these three types of customers: 1. So why would you ignore those customers speaking up on social?

Social Media 120

Social Media Brand Branding Customer Service 120

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Buzzstream

NOVEMBER 10, 2020

Photoshop and crop holding images for the website and social media. Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Keep an eye out for breaking stories. Get source quotes . You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Communications Conversations

AUGUST 1, 2019

Not only is Ryan a leading-edge social media marketer (and future pop star–have you seen his Facebook videos this past week? :), he’s also–and more importantly–one of the nicest and most engaging people you’re ever going to meet. I work for their Marketing team as a Social Media Strategist.

Social Media 60

Social Media Media Video Meeting 60

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

PRSay

MAY 4, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. So write headlines for humans; optimize them for Google. Get shared on social media. So when writing for mobile audiences, write headlines to go.

Mobile 122

Mobile Real Estate Web Google 122

Polaris

MARCH 16, 2016

Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. It’s not difficult to guess why Facebook considers captions important. Many advertisers don’t bother.

Video 100

Video Facebook Advertising Advertising 100

PR Job Coach

NOVEMBER 27, 2009

Here are several ideas of actions that those very early in their training can take now to prep for a career in public relations and in particular "celebrity PR." Learn to write well. Start building your "social and professional" network now. Consider writing a blog about what is your passion. See next.) Learn the tools.

Training 106

Training Publicity Insurance Insurance 106

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement.

Mobile 152

Mobile SEO Web Training 152

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Bianchi Biz Blog

FEBRUARY 2, 2023

Another potential use of ChatGPT in the automotive industry is in the creation of social media content. The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company.

Automotive 80

Automotive Training Customer Service Data 80

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Fuel

DECEMBER 11, 2018

Have a strong training program – Don’t just forget about your employees once they’ve been on the job for a while. The secret to truly remarkable customer service is to continue training your employees. In the past, I’ve spent some time talking about the importance of training your employees to be brand ambassadors.

Training 40

Training Employee Customer Service Crisis 40

Ishmael's Corner

MAY 31, 2015

Last year Buffer published the post, “ Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media ,” that evangelized a keep-it-positive message. While I’m not disputing the research, it’s equally true that people gravitate toward train wrecks. If only it were this simple.

Social Media 60

Social Media Data Media Storytelling 60

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Plan Out Your Social Updates.

Communications 120

Communications How To eBook Training 120

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. In the past year Facebook has proven unfit to regulate itself. Search engines are the most trusted form of media (56%). Facebook took down 1.3 It clearly isn’t enough.

Publicity 128

Publicity Government Guidelines Facebook 128

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. If you’re more advanced in your career and training a new hire, you would never ask them to draft a release and send it on their own, right?” AI tools can’t handle the nuance that comes with providing sound strategic counsel. Linda explained.

Communications 97

Communications Marketing Pitching Technology 97

Critical Mention

AUGUST 22, 2019

However, we’ve put together some key indicators that point to why it’s time for you to hop on the video marketing train. Social Media Friendly. It’s no surprise that social media is a powerhouse in relation to getting a lot of eyes on your content. Simplifies your Business. SCHEDULE A DEMO.

Video 95

Video SEO Engineering Radio 95

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 90

Social Media Marketing Media Creativity 90

Maxim Behar

FEBRUARY 1, 2024

From that point of view, we decided with Kristina to write a book. I know that you run a fairly large company with, you know I’m sure professional development training, all of that is very big part of it. And then, sorry to say this, but recently we also have political ethical issues. The book is called “The Power of Trust”.

Ethics 59

Ethics How To Course Interviews 59

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Start a blog and manage proactive social media around it. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential. The most skilled among us push creative limits to come up with new content ideas for the mindboggling media options out there. Here’s a look at some.

Creativity 120

Creativity Course Meeting Technology 120

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. How is the pandemic changing our industry? -

Meeting 98

Meeting Advertising Advertising Agency 98

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. When you check in to a place on Facebook; 3.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

JANUARY 20, 2011

The Jasmine Revolution has, as we have now come to expect, triggered yet more discussion on how important social media is or can be in bringing about political change. There’s no doubt social media played its part. But social media is not a catalyst for change. It is just a facilitator. pts Settings.

Social Media 60

Social Media Media Twitter Measurement 60

Stephen Waddington

FEBRUARY 24, 2019

Here’s the presentation deck and write up. Hold bad news over the weekend I caught the train from London to Newcastle with Sarah this week, and overheard her counselling a member of her team about news management. Game over for organic social media More evidence that it's over for organic social media.

Skype 61

Skype Facebook Sports Interviews 61

Shift Communications

JULY 26, 2017

When lining up your speaking bench, it’s important to identify a spokesperson who is media trained, able to make him/herself available at a moment’s notice and is someone that will carry the message impactfully (e.g., Although, be warned – social media is as relentless as it is swift. Social is necessary .

Case Study 101

Case Study Crisis Study Crisis Communications 101

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. It boasts the highest engagement of any social network (4.21 On Instagram more than Facebook or Twitter. Instagram is impressive.

Instagram 120

Instagram Mobile Social Media Writing 120

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. Spicer has a hugely challenging job, no doubt, but he might benefit from some media training, a dose of humility, and a history lesson. That’s a good start, but this is Facebook. There should surely have been some kind of plan in place.

Airlines 136

Airlines Comparison Facebook Video 136