Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. Meta shares a new report on how to best use your insights A 40-page report has been shared by Meta, which looks at how we should be integrating insights into our advertising.

Advertising 62

Advertising Advertising Print YouTube 62

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. Visualized Reports.

Report 81

Report Data SEO Analytics 81

Cision

APRIL 5, 2016

Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content! Facebook makes money by selling advertising.

Advertising 120

Advertising Advertising Facebook B2C 120

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Radio Guest List.

Tools 232

Tools Radio Trends Pitching 232

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Bianchi Biz Blog

FEBRUARY 1, 2024

Adherence to social norms and etiquette is paramount, especially in a crisis. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. And an important note to foreign companies entering the market: very few English media titles exist in Japan.

Marketing 106

Marketing Newspapers Print Local 106

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. Visualized Reports.

Report 52

Report Data SEO Analytics 52

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The conclusion to the story of the digitisation of news media may only take a matter of months. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102

Print Newspapers Crisis Local 102

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. What’s evident through the report is publishers are trying to navigate some seismic changes in the market.

Strategy 103

Strategy Media Journalism Banking 103

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

SEPTEMBER 7, 2021

These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. PRgloo social media. PRgloo has rolled out a social media tool for publishing. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. PR tech mentions.

Software 89

Software Print Tools SEO 89

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 149

Media Relations Media Print Software 149

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is ESG Reporting?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

Plan a traditional and digital media outreach. The importance of a strategic media outreach plan cannot be stressed enough. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Encourage social sharing. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

Waxing UnLyrical

JULY 19, 2011

But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. We haven’t started referring to non-social media enthusiasts as “normies.” are all still over at Facebook. LinkedIn was like Facebook, but for work.

Google 68

Google Facebook Privacy LinkedIn 68

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

According to a Google/KPMG report , 60% of Indian internet users claim that limited Indian language content is a barrier to adoption of digital services like news and online payment. Think BIG about social platforms. 7 percent who rated print media as important and 54. Yet Indian-language content on the web is limited.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. That’s thanks to you. Happy New Year.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

FEBRUARY 7, 2012

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. Because these were the days when we weren’t sure how Twitter was different than Facebook. Anyway …).

Social Media 73

Social Media Media Twitter Print 73

Waxing UnLyrical

MAY 26, 2011

The use of social media at our university is evolving. There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born. It doesn’t make sense.

Social Media 66

Social Media Media YouTube Meeting 66

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Also, when pitching print magazines, consider the necessary lead time. It’d be an entire roadmap of content, blog topics and email promos.

Pitching 135

Pitching Interviews Video Report 135

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% to $557.3billion compared to 2019 – traditional media has had to look at how it can better monetise its offerings to recoup some of that lost revenue.

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

JUNE 21, 2018

A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

JULY 7, 2020

It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.” In other words, the more a brand invests in earned media, the more sales PR generates.” Welcome to the second half of 2020!

Technology 123

Technology Publicity Software Print 123

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 89

Software Pitching Measurement Enterprise 89

Critical Mention

JUNE 10, 2020

This allows your pitch to stand out from the mass blasts that reporters receive all the time. The issue today is that the “media” itself is much larger and more fractured than it was in the past. Social Media is an invaluable Resource for Pitching. For instance, it’s always been important to set a good first impression.

Media 104

Media Pitching Trends Resources 104

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Instead, the value is in being seen as a go-to-expert in your field, someone the media turns to when they need a voice of authority. Social media.

Data 78

Data Newspapers Analytics Measurement 78

Stephen Waddington

NOVEMBER 6, 2019

In a case last week the Government came under fire for spending public money on Facebook ads targeted at voters in marginal constitutions announced in September. Routine press notices may continue to be issued such as statistics or reports from publicly owned bodies. A similar approach applies to blogs and social media.

Resources 62

Resources Communications Government Policies 62

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug. Thankfully, no.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Critical Mention

FEBRUARY 27, 2020

How did you use your experience as a reporter to your advantage in PR? My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. How have you adjusted to the rise of social media in PR in recent years? Share Tweet Share. Until next time!

Journalism 78

Journalism Social Media Radio Fashion 78

Konnect Agency

JULY 6, 2022

This year, 37% of US shoppers plan to buy holiday gifts earlier to take advantage of sales starting as early as July, according to a recent Salesforce report. Top-tier media coverage during this important sales season can ensure you reach your sales goals and stand out amongst the noise. Need help with your holiday campaigns?

Agency 52

Agency Print Pitching Product Launch 52

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. While we always make sure to show the value of a piece of coverage to our clients, we also help our clients amplify that coverage on their social media channels, as well as ours.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Sword and the Script

JANUARY 13, 2015

In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this : …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service. The Value of Social is Earned + Paid.

Twitter 60

Twitter Marketing Media Advertising 60