Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. In fact, 293 million Americans listen to the radio, while there are 180 million Facebook users, according to Musical Pursuits.

Radio 75

Radio Television Media Local 75

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Storytelling 136

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? While it may be tricky to define ‘best,’ one of my favorite pitches led to a Fast Company feature story. And he did beautifully.

Media 94

Media Sports Agriculture Pitching 94

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Have you ever listened to a sales pitch and thought, Geez!

Storytelling 159

Storytelling Comparison Case Study Brand 159

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . But can we say that for sponsored content ? Does it have the same impact as earned media? . What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Often successful PR begins with the perfect pitch idea. There are hundreds of beer bloggers and by reaching out to those with high Alexa ratings, a healthy number of incoming links, Facebook likes and Twitter follows with samples, interviews and images, we’ve seen remarkable results. Blog storytelling has reach.

Blogging 159

Blogging Interviews Storytelling Community 159

PRSay

AUGUST 8, 2018

When choosing a format for your editorial calendar, ask yourself these seven questions: Will you be using an editorial calendar for both traditional PR activities (press releases, events, TV-news interviews) and for the online content you create (Facebook Live, blog posts, podcasting)? Do you prefer a weekly, monthly or quarterly calendar?

Pitching 137

Pitching Interviews Video Report 137

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

Prohibition

AUGUST 1, 2023

By conducting thorough research and understanding the media landscape, brands can create tailored pitches and press releases that capture the attention of journalists and influencers. Vegan and vegetarian brands can leverage platforms like Instagram, Facebook, and TikTok to engage with their target audience directly.

Brand 62

Brand Branding Ethics Storytelling 62

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. Big tech’s reputation challenges. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

Critical Mention

OCTOBER 9, 2019

Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Note that different social media sites have distinct audiences: Facebook - a social network where a broad range of people, businesses and group communicate . Use Social Media for Storytelling.

Social Media 75

Social Media Marketing Media Instagram 75

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If you’re proactively pitching the press about your company, note at the end of your pitch that your spokesperson has been quoted in major publications to reinforce credibility. Before you share coverage, you need to get coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. Articles will get shorter and video will remain king.

Journalism 78

Journalism Social Media Radio Fashion 78

PRSay

JANUARY 9, 2020

And people still faxed pitches! This includes newsletters, closed Facebook groups and social media pages, among other places. Organic reach on social media was also still possible for brands. Twenty years ago, organizations were making news for putting out a new website;can you imagine the noise if everyone did that today?

Trends 168

Trends Nonprofit Consumer Newspapers 168

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

ReimaginePR

JULY 25, 2015

They spend their lives forced to look at baby pictures (pitches) of people they don’t know or worse, can’t stand. Understand your audience: Think of your pitch as a thoughtful gift. The hard reality is, media will never love your “baby” like you do. Is it a wonder they’re known as a grumpy lot?

Media 120

Media Pitching Resources Measurement 120

Shift Communications

AUGUST 20, 2015

You’re walking into a new business pitch, do you know where your personal brand is? Find a way to make the room laugh in the first ten minutes of a new business pitch. Advanced Tip: Update your Facebook status to “In a serious relationship with my brand”. Rather, embrace the storytelling opportunity. It’s 9 a.m.

Brand 60

Brand Branding Pitching Storytelling 60

ReimaginePR

SEPTEMBER 26, 2016

At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. But don’t simply post a link on your Facebook page and expect for it to go viral. Here’s Why a Customer-Centric Content Market Strategy is Crucial. So, what does this have to do with you?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. I’m a big film buff; and talk about a good storyteller. And they told a good story.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Beyond PR

JANUARY 9, 2017

Here’s where the art of storytelling takes place. But here’s the deal: After working 72 hours straight, you’ve finally crafted the perfect pitch all to hear the reporter say ‘No, thanks this doesn’t fit.’ “No” is sometimes good. Clearly this defies everything we know as business owners.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Ishmael's Corner

OCTOBER 29, 2014

Fast forwarding to today, Facebook has now evolved into a dominant force in determining the reach of media stories. Facebook generates up to 20 percent of the traffic to news sites. Facebook generates up to 20 percent of the traffic to news sites. adults get their news on Facebook according to a Pew study.

Facebook 148

Facebook Storytelling Media Retail 148

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Spec out your slice of the Facebook B2B audience and target it directly.

Advertising 36

Advertising Advertising B2B Facebook 36

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. What advice do you have for public relations pros who might want to pitch their client’s story to Star Tribune Magazine ? “We Then I check my Twitter feed for news via my iPad and my Facebook feed for what’s trending.

Print 48

Print Newspapers Interviews Journalism 48

Beyond PR

MARCH 6, 2018

In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam.

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. If such big companies like Facebook and Twitter are effectively giving people more visibility for using video, then people are going to start using it in droves. That’s it. Yeah, it’s still increasing. I think the market’s certainly maturing.

Marketing 111

Marketing Video Product Launch YouTube 111

Landis PR

JULY 31, 2023

AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

Bianchi Biz Blog

MARCH 11, 2024

I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. What advice do you have for PR people that want to pitch you? In college I switched from broadcast journalism to documentary journalism, trying to take on long form storytelling. Any pet peeves with PR people?

Automotive 95

Automotive Meeting Report Journalism 95

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 178

Survey Marketing B2B Study 178

Deirdre Breakenridge

SEPTEMBER 3, 2014

Then, a peer recommended SumAll, after a lengthy Facebook discussion. However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. I discovered.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 198

Marketing Content Marketing Data Social Media 198

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Related read: Is Your Press Release or Media Pitch Guilty of Information Overload? #4. Facebook Insights, Instagram Insights, etc.) Analyse the impact of your PR efforts and adjust your strategy as needed.

Video 88

Video Publicity Marketing Analytics 88

Rock the Status Quo

SEPTEMBER 16, 2015

Why not create a quick video interviewing the new hire, talking about those same topics and posting it on LinkedIn, Facebook or YouTube? Every other publication on my list received a custom pitch, with the press release pasted below the pitch. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

Presspage

JUNE 4, 2019

Disney backed off on pitching its “what” (kid-friendly content) and instead focused on the “why” (why parenting is such a difficult job) and then gave readers content they could use. Perhaps you’ve adjusted to the more casual language of Instagram and Facebook, or the micro content of Twitter.

Journalism 68

Journalism Strategy Brand Branding 68

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100