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This Is How You Reach Readers on Smartphones

PRSay

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. No wonder Jakob Nielsen says, “The phrase ‘mobile usability’ is pretty much an oxymoron.”. Reading on mobile takes even longer.

Mobile 200
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5 Amazing Facts You Must Know About Facebook Advertising

Cision

Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content! Facebook makes money by selling advertising.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 176
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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48
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MediaPulse | A Weekly Media Round-Up

Cision

Exits & Endings: Nicole Wallace announces her exit from The View after one season, following Rosie Perez ( Mediaite ); TLC has cancelled the Duggars and ’19 Kids & Counting’ following the molestation scandal ( USA Today ); and the National Journal will shut down its weekly print magazine and reduce newsroom size ( Capital ).

Media 120
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Reaching Consumers Through the Right Channels

5W PR

Aside from the main traditional marketing channels such as broadcast and print, there are three main digital marketing channels that many companies should be utilizing. Now, whether that means Facebook, LinkedIn or Twitter it’s up to the business to figure out. Mobile Marketing. Social Media Platforms.

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Top Trends From State of the Media 2016

Cision

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell.

Trends 120