Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. Users can track and share media mentions on the go. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

PRSay

MARCH 30, 2018

Facebook is an easy target right now. But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career. 2011 — Facebook follower numbers seemed to grow on their own.

Facebook 92

Facebook Newspapers Google Strategy 92

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Journalistics

MAY 26, 2015

What other trends are revealed in this year’s installment of the State of News Media? The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Newspapers 71

Newspapers Mobile Media Facebook 71

Landis PR

MARCH 20, 2023

It’s also vital to be sensitive to potential economic concerns, whether it’s the latest financial news about a media outlet or you’ve heard about layoffs at another. Nearly all journalists use Twitter and are split over leaving the platform since Elon Musk acquired it in 2022 (50% say they’ve considered abandoning Twitter).

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Communications Conversations

MAY 8, 2017

You share it on social media. But, you start getting comments on the Facebook post about people not being able to read the article. It’s great for the media (and I’m not saying media shouldn’t be using this model as a revenue source–believe me, I’ve been a subscriber of the Star Tribune for 4 years now).

Newspapers 60

Newspapers Media Print Social Media 60

Newsfile

FEBRUARY 28, 2024

What is Social Media Monitoring? Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Check the Sleep Number Careers Facebook, LinkedIn and Instagram pages again for comments. 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

How To 79

How To Media YouTube Twitter 79

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. HDT Facebook: [link].

Meeting 81

Meeting Automotive Media Transportation 81

Cision

JANUARY 19, 2017

What is your secret to media relations success? How does social media and analytics drive your PR strategy? Before diving into pitching stories to the media, you first need to understand that the effectiveness of your communications heavily relies on the strategy and objectives that you want to achieve.

Social Media 120

Social Media Newspapers Pitching Reputation 120

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. Reporter Claire Cain Miller in The New York Times recently wrote that rising news website Buzzfeed now gets more traffic from Facebook than from Google. I was taken aback.

Newspapers 73

Newspapers Print Radio Local 73

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Prakkypedia

OCTOBER 24, 2018

PR pros (and the general public) have increased access to journalists through social media. There’s a common thread to that list, of course: social media. For myself as a PR practitioner, one of the modern challenges of maintaining relationships with the media is keeping up with the volatility of that job market.

Journalism 69

Journalism Reddit Newspapers Government 69

Bianchi Biz Blog

NOVEMBER 14, 2022

It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive. I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick.

Automotive 81

Automotive Engineering System Media 81

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” Obviously the biggest change over the past few years has been the rise of social media. What that means is that traditional media outlets are no longer the gatekeepers. ” I hope I haven’t switched!

Newspapers 120

Newspapers Reddit Journalism Technology 120

Journalistics

MAY 26, 2015

What other trends are revealed in this year’s installment of the State of News Media? The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Mobile 40

Mobile Media Newspapers Local 40

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. We have got executives so used to big numbers that they want crazy things like one million Facebook fans, but for what?

Marketing 120

Marketing Analytics Measurement Data 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

Doctor Spin

DECEMBER 22, 2023

Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. 1 Beyond music, Gordon also played a pivotal role in popularising the concept of the “celebrity chef.” 3 SickThingsUK. The Billboard Incident.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media.

Radio 104

Radio Media Newspapers Sports 104

Waxing UnLyrical

JULY 10, 2013

I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. “Now that we have social media, how about replacing that with a Twitter pitch?” On the media side of things.

Pitching 88

Pitching Twitter Social Media Agency 88

MaccaPR

JULY 8, 2015

I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. Time magazine, and I have a home page with the top stories from BBC, New York Times , Al Jazeera and other media outlets for a world view.

Interviews 48

Interviews Radio Journalism Newspapers 48

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Waxing UnLyrical

APRIL 3, 2011

Chatting in real time with various folk over Twitter, Facebook: fab. And I really couldn’t concentrate on pulling together some of the best PR/social media related posts for you, since it’s been all things cricket for me. I’m still on a bit of a World Cup high; I suspect it will take some time to settle.

Skype 50

Skype Newspapers Twitter Facebook 50

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. This is similar to an Emergency Response Plan, but instead of focusing on natural disasters, it focuses on public relations disasters. What if someone made an offensive statement on Facebook, Twitter or Instagram? Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

OCTOBER 12, 2010

I posted on Facebook to enlist the input of my runner friends, and, after plenty of encouragement to give it a try and lots of advice about how to get started, I actually started. She has worked as a newspaper reporter and editor, an executive speechwriter, and a media relations professional. Until July, that is.

Training 85

Training Twitter Facebook Measurement 85

Waxing UnLyrical

DECEMBER 14, 2010

Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. He also got a job out of it. Thanks so much for stopping by WUL! pts Settings.

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

MAY 23, 2017

See these related posts: Media Relations: Proven Ways to Get More Out of It. Larger companies have so much coverage – an airline for example – that it would take teams of people clipping newspapers in Maine to monitor. This number can, and will, fluctuate month-to-month, so keep an eye on the long run.

SEO 65

SEO Tools Engineering Web 65

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 76

Marketing Local Crisis Management Internal 76

Stuart Bruce

JUNE 24, 2015

There appeared to be an acceptance that PR is synonymous with media relations and ‘earned’ media, perhaps with a bit of ‘owned’ thrown in and Facebook, Twitter, Instagram etc means we’ve started to get a grip with ‘shared, but ‘paid’ is something new.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

JULY 17, 2018

Finally, there is so MUCH content out there now that government organizations have to be very smart and targeted with their media relations and digital presence to stand out from the crowd. The days of three networks, daily newspapers and CNN leading news coverage are gone forever. As the face of Facebook, I give him an “A.”

Government 90

Government Publicity Public Affairs Agency 90

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 189

Marketing Content Marketing Data Social Media 189