PRSay

MARCH 30, 2018

Facebook is an easy target right now. But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career. 2011 — Facebook follower numbers seemed to grow on their own.

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Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. What is the motive behind this pitch?

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Meeting Automotive Media Transportation 81

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Many PR professionals are still focused on producing and sending out media releases to journalists in bulk. How do you measure that success?

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Social Media Newspapers Pitching Reputation 120

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Media follow-up outreach for my Truth Initiative/EX Program client. Blog post research. 4:18 p.m.:

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Social Media Media LinkedIn Tourism 157

Landis PR

MARCH 20, 2023

It’s also vital to be sensitive to potential economic concerns, whether it’s the latest financial news about a media outlet or you’ve heard about layoffs at another. It’s clear Twitter remains a vital platform for engaging with media. We highly recommend reviewing the report in its entirety.

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Journalism Newspapers YouTube LinkedIn 52

Bianchi Biz Blog

NOVEMBER 14, 2022

It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive. I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick.

Automotive 81

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Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

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How To Media YouTube Twitter 79

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

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Media Newspapers Journalism Video 54

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” Instead, they pitched me on a position they had open. As I mentioned, I’ve done all sorts of things in media. Obviously the biggest change over the past few years has been the rise of social media.

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Newspapers Reddit Journalism Technology 120

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

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How To YouTube Pitching LinkedIn 121

MaccaPR

JULY 8, 2015

I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. That kind of PR pitching reveals a shot-gun approach. And I gather lots of opinions about business and public policy on Facebook, reading what friends are posting.".

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Interviews Radio Journalism Newspapers 48

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

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Interviews Publicity Technology Social Media 98

Sword and the Script

MAY 23, 2017

See these related posts: Media Relations: Proven Ways to Get More Out of It. Larger companies have so much coverage – an airline for example – that it would take teams of people clipping newspapers in Maine to monitor. Ahrefs pitched me on content after spotting this post , and I countered with a review.

SEO 64

SEO Tools Engineering Web 64

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. Social Media.

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Report Pitching Trade Shows Newspapers 120

Waxing UnLyrical

DECEMBER 14, 2010

My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. Not as common is a genuine interest in the things around them. He also got a job out of it.

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? The deluge of PR pitches. Pitch proof points with claims.

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Survey Marketing B2B Study 174

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St.

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Media Journalism Report Video 112

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

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Marketing Content Marketing Data Social Media 187

Beyond PR

MAY 17, 2018

Cision’s 2018 State of the Media report surveyed 1,355 journalists around the world about various media-related issues and one of the takeaways is that reporters and editors do believe multimedia, especially video, will become a bigger part of their jobs. Download the 2018 Global State of the Media Report.

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Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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