Shift Communications

APRIL 11, 2018

Most recently, Facebook just experienced the classic example of a crisis communications case study. On March 17, The New York Times and other outlets reported how Cambridge Analytica used personal information to build a system that could profile voters by exposing the data of 50 million Facebook users.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. The HBS study looked at the big picture. As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft.

Comparison 296

Comparison Advertising Advertising Reputation 296

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Collect your “proof” of work as you go along.

Case Study 97

Case Study Study Guidelines Internal 97

Waxing UnLyrical

JULY 16, 2014

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

Social Media 96

Social Media Measurement Media Groups 96

Cision

SEPTEMBER 25, 2017

The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. At the other extreme, you have erratic social media users who will infrequently use social media except to occasionally promote posts, exclusively on Facebook and Twitter.

Journalism 258

Journalism Social Media Study Comparison 258

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Buchanan PR

MARCH 14, 2024

The measure passed by a 352-65 vote, and now heads to the Senate. According to a study from Influencity , 55.5% of brands), Facebook (used by 42.1% The “Protecting Americans from Foreign Adversary Controlled Applications Act” calls for ByteDance to divest TikTok, or the app will no longer be available here in the U.S.

Marketing 69

Marketing YouTube Instagram Strategy 69

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

Shift Communications

NOVEMBER 7, 2014

Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. It will challenge you to consider all the possibilities of your choices — from what to measure to promotions to measuring the customer journey to proving that your efforts indeed work.

Google 107

Google Measurement Data-Driven PR Marketing 107

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Shift Communications

JANUARY 28, 2016

Let’s see how Facebook closed out 2015. Facebook’s overall growth slowed, quarter over quarter, to just under 3%. billion people, at 1.591 billion: Note the brown line below: the only region which showed monthly active user growth was Facebook’s European division. Hover over any data point to see exact numbers.

Mobile 60

Mobile Facebook Social Media Instagram 60

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. The change will take effect on April 2, 2024.

Reddit 179

Reddit Software B2B Technology 179

Burrelles Fresh Ideas

MAY 14, 2024

Studies have shown that over 70% of people with disabilities prefer leaving an inaccessible website. Closed captions are ideal for use in accessibility measures. This study shows that more and more marketers and business owners focus on accessibility as a means to grow businesses.

Social Media 93

Social Media Media Video SEO 93

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies. Facebook, too, is working to correct misinformation and rumors.

Brand 284

Brand Branding Small Business Retail 284

Waxing UnLyrical

JANUARY 29, 2013

She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp. Till then, happy measuring! measurePR Q1 A1 – p3.I

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on.

Analytics 40

Analytics Measurement Case Study Google 40

Stephen Waddington

JANUARY 19, 2021

The book and the case studies are all US centric but you don’t have to work hard to apply Galloway’s work to other markets. The big four: Amazon, Apple, Facebook, and Google Big tech has had a good crisis. Galloway calls out Amazon, Apple, Facebook, and Google. Netflix replaced cinema. Shopify supported online retail.

Retail 113

Retail Crisis Education Airlines 113

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Cision

MAY 16, 2016

Whatever we hope to accomplish, we need to measure. If you put an ad on Facebook, you measure it, or if you send out a communication, you measure it, but how do you measure internal communication? The same way that you measure external communication. Conclusion.

Internal 218

Internal International Communications Employee 218

Cision

SEPTEMBER 12, 2016

Twitter’s research suggests that use of hashtags may increase engagement by 100%, although another study says that using three or more hashtags decreases engagement. Sites like Facebook and LinkedIn don’t share this utility with the others. Sites like Facebook and LinkedIn don’t share this utility with the others.

How To 120

How To LinkedIn Instagram Twitter 120

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Let us know at Facebook.com/Oreo.”

Social Media 120

Social Media Marketing Media Study 120

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Purina issued a statement after its investigation found no issues. A moment that will likely stretch into years.

Ethics 97

Ethics Crisis Transportation Airlines 97

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. What about real-life examples?

Measurement 60

Measurement Social Media Twitter Tourism 60

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

SEPTEMBER 6, 2016

Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. And although Twitter and Facebook ultimately benefit from the resultant eyeballs these features drive to their platforms, so too do the businesses who use these platforms. Same rules apply.

Customer Service 120

Customer Service Social Media Resources Facebook 120

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round. - How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. So how can brands build trust? Browser used. Device used.

Data 144

Data How To Storytelling Analytics 144