Karen Freberg

DECEMBER 4, 2017

One of these new trends is the new Facebook Creator App. Formerly of Facebook Mention fame for celebrities, athletes, and high profile figures, this app allowed these individuals to create, share, and analyze specific elements of their FB page with new tools and features. The purpose? Create a range of content to sponsor and showcase.

Education 42

Education Facebook Video Social Media 42

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. Is there any downside? It definitely has. Images via Pixabay: 1 , 2 , 3.

Corporate 159

Corporate Groups Local Enterprise 159

Cision

JANUARY 19, 2016

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? In mid-June, media coverage focused on a map revolving around one city: Oak Island.

Crisis 120

Crisis Tourism Local Crisis Management 120

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

PRSay

MARCH 23, 2018

Thankfully, expert resources soon arrived, in some cases from faraway states, to guide them. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 109

Corporate Communications Crisis Management Crisis 109

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. I also take a closer look at my blog shares as a lot of what I write tends to be more for the LinkedIn and Twitter audiences rather than Facebook.

Interviews 35

Interviews Writing Blogging Social Media 35

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Head to the Asda Facebook page and you’ll see just how much people love reading these stories.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. For example, on behalf of one of our Chinese destination clients, we handle public relations for the campaign in both North America and locally within China. Rapid Fire Round.

Tourism 120

Tourism Travel Conference Crisis 120

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. I spend the most time on Facebook, but I love Instagram. Lack of resources-at least for this year.

Interviews 28

Interviews SEO Blogging Writing 28

Cision

MAY 10, 2016

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. Why is it important?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Presspage

SEPTEMBER 5, 2017

Missy Gleason : Our local PRSA had a call for entries. They had fewer resources and the world was going to the digital side. We just posted a really cute story on our Facebook page about a sewing guild at one of our local hospitals that made superhero capes for NICU babies, and within an hour we had upwards of 70 shares.

Healthcare 137

Healthcare Journalism Local System 137

Sword and the Script

SEPTEMBER 13, 2016

The result – an audio interview titled Using Content Marketing to Grow Your Law Practice – was later syndicated by the ABA publication Law Technology Today and is freely available for subscription wherever you enjoy your podcasts. Other owned media platforms include microsites, resource pages, and blogs for example. The lesson?

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Stuart Bruce

MARCH 18, 2015

I already have a good understanding of how to use paid media strategically and tactically, but don’t know enough about the practical nuts and bolts of actually setting up and running paid Facebook, Twitter, Google/Bing search and LinkedIn adverts. Experimenting with paid media locally for my wife Karen Bruce who is a local councillor.

Training 60

Training Ethics Course Analytics 60

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. Outage communications on Facebook are increasingly geared toward reliability and preparedness in advance of a storm and managing expectations for recovery afterward. When do they post? What did we learn?

Interviews 40

Interviews Analytics Social Media Survey 40

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here. pts Settings.

Google 101

Google Nonprofit Engineering SEO 101

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. I appreciate your comments by email, Facebook and Twitter. Each corporate PRCA member will be expected to engage with a local school each year. She always improves my work. That’s thanks to you.

Government 103

Government Education Print Ethics 103

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Branding 48

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

DECEMBER 13, 2010

It seems some of our local media can’t even do that. Comment as pts moderator Amber Francis @defineamber Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! It’s almost as if they’re waiting, just waiting for something to go wrong. pts Settings.

Media 89

Media Facebook Twitter Film 89

PR Conversations

OCTOBER 11, 2018

When I interviewed women about working in PR in the 1970s and 1980s , they universally described their initial experiences as ‘exciting’ having moved into the occupation by accident. I also wonder whether disillusion may be inherent in PR/communications careers and act as a brake on long-term effectiveness. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. As you noted, networking online of offline takes significant time and resources.

Social Media 89

Social Media Media Facebook Twitter 89

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult.

Branding 246

Branding Brand eBook Leadership 246

PR Conversations

OCTOBER 27, 2023

Obviously, therefore, we should engage all publics—at least to the extent that the organization has the resources to engage them. If resources are insufficient, then we should prioritize publics according to the impact the organization has on them or the impact they have on the organization. Where will this concept end up?

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

JUNE 26, 2012

I stumbled upon this a couple of years ago, while picking up some meds at my local CVS. Because you never know when the opportunity will arise for you to do a killer interview for your blog, now, do you? If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Bag-in-a-bag. A hand fan.

Travel 70

Travel Mobile Meeting Video 70

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. Are you commenting on Facebook status updates? Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Facebook 84

Facebook Twitter Social Media Blogging 84

Maxim Behar

JUNE 12, 2024

Mr. Behar knows best from his online communication research that the power of Facebook as a mainstream media is disappearing. The power of Facebook groups is not the same as it was. This is also a manifestation of some complex issues that show that they have resources. Watch the full interview here. I would never do it.

Comparison 64

Comparison Policies Local Government 64

Waxing UnLyrical

FEBRUARY 8, 2011

Comment as pts moderator rajean Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

How To 64

How To Twitter Facebook Writing 64

Maxim Behar

JULY 4, 2024

How is it possible for you to know how every single user will see something when you write something on Facebook? And still, very often, the answer to this is that the secretary manages their company's Facebook and Instagram pages, but that is for professionals. That's how many Facebook users there are. It is not possible.

Newspapers 59

Newspapers Social Media System Writing 59

The Stalwart Blog

APRIL 26, 2020

Thanks to Steve Smith of Growth Source Coaching for having me on this Facebook live broadcast courtesy of the Lake Forest Chamber of Commerce. There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. They go to the news. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

Waxing UnLyrical

MARCH 11, 2019

It wasn’t long ago that I was on one of Shonali’s Pioneer Calls , seeking advice for a campaign I was working on called, “ Safe Families for Children, ” a volunteer-based respite resource for families going through a crisis as well as an alternative to foster care. Walk In Their Shoes. Empower Audiences Through Stories.

Community 45

Community Resources Facebook Interviews 45

Stuart Bruce

DECEMBER 29, 2014

Against all the odds in 2005 he held onto his seat, mainly because he was such a highly regarded local MP. He’s fighting the seat once again and is up against a phenomenally well-resourced Conservative campaign so Jamie needs all the help he can get. Unfortunately boundary changes meant the seat was unwinnable in 2010.

Ethics 95

Ethics Local Blogging Internal 95

Victorious PR

FEBRUARY 22, 2023

For those who sign up, their teams will be provided with all the tools, resources, and knowledge they will need to become the one-stop-shop for PR for their business. Learn how to get the most out of every press coverage and leverage podcasts and TV interviews. Our Authority Creator program is unlike any other course on the market.

Real Estate 52

Real Estate Course Pitching Education 52