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Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed. Owned media.

Facebook 116
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How to Spy on Your Competition & Steal Their Secrets

Cision

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes?

How To 198
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Then, a peer recommended SumAll, after a lengthy Facebook discussion. However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

Facebook is the number one mobile app. What does your Facebook content look like on mobile? Mobile Web. And don’t forget about the content being consumed on the mobile web. Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web'

Mobile 201
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Around the Web in 59 Days

Waxing UnLyrical

So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Marketwired released a fun infographic on the 2015 PR Wish List. Twitter Facebook Google+ LinkedIn Around the Web in 59 Days.

Web 40
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Google’s Content Rules

The Proactive Report

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. Google’s Aims. The Google Algorithm. Owned Links.

Google 113
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. It operates directly in your web browser, so you don’t need to download any software. That’s where Pixlr comes in.

Tools 71