Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks. Here are some of the go-to tools for creating linkable content.

Tools 71

Tools SEO Analysis Google 71

Cision

FEBRUARY 15, 2016

For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Include multimedia, like videos or infographics, that reporters can reference in their stories, before or after your conference takes place. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

Presspage

AUGUST 15, 2017

Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR.

Technology 115

Technology Big Data Video Data 115

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics. Not bad, right?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics. Not bad, right?

Resources 62

Resources Analysis Infographics Examples 62

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. You may not know the name but you know Kendell’s work: his last job was to build many of the advertising features that now take for granted on Facebook. Search algorithm doesn’t penalize for publish date. We love that connection.” We now offer 2.5 Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. And to encourage engagement, join ongoing conversations in relevant Facebook and LinkedIn groups to offer up your premium content or perhaps a link to your sticky content. Or make it more interactive?

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Sword and the Script

JULY 2, 2016

. ————————————— 2) What Motivates People to Share on Facebook. 3) Should You Use Hashtags on Facebook? So social media marketers that want to foster more sharing on Facebook, ought to use hashtags there too. We search when we need something.

Marketing 64

Marketing Viral Survey Infographics 64

Marketwired

JANUARY 5, 2016

A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page. If you’re not taking it to task in your content marketing, you’re content won’t perform near as effectively as it could.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. Greg Galant | Muck Rack. The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Ishmael's Corner

MAY 10, 2015

. - OBS : Open Broadcaster Software is free, open source software for video recording and live streaming. - Facebook Advertising : Accelerate findability — yes, it’s a word — of blog posts and digital assets using Facebook ads to drive traffic back to your site.

Tools 60

Tools B2B Software Storytelling 60

Contently - Strategy

NOVEMBER 27, 2018

Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. Here’s an overview of the marketing funnel for reference: Sometimes, brand awareness content gets a bad rap. And Facebook—that seems to reach most audiences.

Strategy 108

Strategy How To Content Marketing Analysis 108

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

ISEBOX

DECEMBER 1, 2016

But wait: Doesn’t the pharmaceutical industry refer to e-detailing as the use of interactive digital media to facilitate sales presentations? And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Yes, that’s historically accurate.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Sword and the Script

OCTOBER 21, 2014

My frame of reference is in knowing what is possible, as compared to what is demonstrated. Infographic: Millennials and Social Commerce. No surprises here every brand has a Facebook page and is on “the Twitter.” If you enjoyed this post, you might also like: Infographic: Social Media Short Hand for the un-Social CMO.

Social Media 117

Social Media Study Blogging Company 117

Buzzstream

FEBRUARY 3, 2021

Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. However, even if there isn’t a link given, it’s still a brand mention.

Digital PR 170

Digital PR Industry Strategy Film 170

Communications Conversations

APRIL 4, 2016

Think about it: When was the last time you saw a friend share a news release from a Facebook post of a big company? News releases are inherently and historically text-driven (again, reference Google doc news release above). They include infographics. Yeah, that’s what I thought. The increasing importance of the visual web.

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

APRIL 4, 2017

That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. See these related posts: Are Facebook Ads Any Good for B2B Marketing? An infographic on the survey follows below and a full copy in PDF is available with registration through the Chief Marketer publication.

B2B 63

B2B Study Marketing Survey 63

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Include customers: If you can include a quote from a customer or offer a customer to use as a reference, he or she can sing your praises, and again, strengthen the story. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Hootsuite : Block out the noise on social media by filtering your listening on Hootsuite for Facebook, LinkedIn and Twitter. blog vision) and saved for later reference. Canva : Not a designer?

Tools 40

Tools Marketing Google eBook 40

Waxing UnLyrical

OCTOBER 19, 2015

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. Their perception of you will determine whether they’ll read your content, comment on your blog posts, refer others to your blog, hire you, or buy from you,” says Neil Patel as he explains how to make your content stand out. Based in the Washington, D.C.,

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. Based in the Washington, D.C.,

Leadership 40

Leadership Report Media Video 40

Sword and the Script

DECEMBER 13, 2016

If it’s not obvious, a reference to the webinar, date and registration form should be featured prominently in the piece produced as a result of the interview. Are Facebook Ads Any Good for B2B Marketing? 10) Create an infographic based on key points. Do this three weeks prior to the webinar.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

JULY 5, 2017

Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Doctor Spin

JANUARY 5, 2024

Communication Style Active Channels : Frequently uses Facebook, Threads and LinkedIn to share opinions and articles about environmental issues. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Podcasts and Documentaries.

How To 52

How To eBook Corporate Groups 52

ReimaginePR

AUGUST 29, 2016

Get Started on Facebook. If You’re Just Getting Started: If you’re not sure which platform to start on, I’d recommend Facebook. Facebook has over 1 billion active users every month, and 70% of those users are active every day. It stands to reasons that at least some of your target audience is on Facebook.

Social Media 149

Social Media Marketing Media Facebook 149

Contently - Strategy

APRIL 24, 2019

For a finance brand, this might result in something like: “High-income millennials in the northeast are more likely to watch financial advice videos on Facebook than any other network, and engage disproportionately with content that triggers nostalgia.”. Let these trends influence your latest goals. Update your workflow.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

JANUARY 6, 2016

Gone are the days when you could post a few lines of text on Facebook or a passing thought as a tweet on Twitter and call it ‘social media marketing.’ Facebook today hosts more video views than YouTube does. However, here I refer to the sharing of information in a manner that is immediately useful to your fans. Yes, partially.

Social Media 120

Social Media Media Airlines Video 120

The Proactive Report

JANUARY 30, 2015

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JUNE 11, 2020

It was shared over 26,000 times on Facebook. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

It was shared over 26,000 times on Facebook. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

JULY 23, 2014

One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. Best yet, consult your graphic designer and always reference your brand style guide!

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Source: Billboard ). Fans of YouTube celebrity Bethany Mota call themselves “Motavators.” Taylor Swift’s fan base?

Social Media 48

Social Media Marketing Media YouTube 48