Marketwired

JANUARY 5, 2016

A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page. If you’re not taking it to task in your content marketing, you’re content won’t perform near as effectively as it could.

Mobile 100

Mobile Content Marketing Survey Infographics 100

ReimaginePR

AUGUST 29, 2016

Get Started on Facebook. If You’re Just Getting Started: If you’re not sure which platform to start on, I’d recommend Facebook. Facebook has over 1 billion active users every month, and 70% of those users are active every day. It stands to reasons that at least some of your target audience is on Facebook.

Social Media 149

Social Media Marketing Media Facebook 149

Presspage

AUGUST 15, 2017

Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR.

Technology 115

Technology Big Data Video Data 115

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. You may not know the name but you know Kendell’s work: his last job was to build many of the advertising features that now take for granted on Facebook.

Pinterest 120

Pinterest Banking Mobile Trends 120

ISEBOX

DECEMBER 1, 2016

But wait: Doesn’t the pharmaceutical industry refer to e-detailing as the use of interactive digital media to facilitate sales presentations? They can also choose to consume only the material that’s relevant and interesting to them. Take Facebook, add Instagram… then stir for maximum engagement AND.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. You can find all posts that reference Muck Rack here.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

JULY 23, 2014

One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. Develop visuals that are relevant to current events and consumer taste. Consumers love short and punchy. Best yet, consult your graphic designer and always reference your brand style guide! Source: MarketWatch ).

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Communications Conversations

APRIL 4, 2016

Think about it: When was the last time you saw a friend share a news release from a Facebook post of a big company? News releases are inherently and historically text-driven (again, reference Google doc news release above). They include infographics. Yeah, that’s what I thought. The increasing importance of the visual web.

Corporate 60

Corporate Strategy Pinterest Web 60

Buzzstream

FEBRUARY 3, 2021

Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. However, even if there isn’t a link given, it’s still a brand mention.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

NOVEMBER 27, 2018

A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. And Facebook—that seems to reach most audiences.

Strategy 112

Strategy How To Content Marketing Analysis 112

Waxing UnLyrical

OCTOBER 19, 2015

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. Their perception of you will determine whether they’ll read your content, comment on your blog posts, refer others to your blog, hire you, or buy from you,” says Neil Patel as he explains how to make your content stand out. Pedal-powered Storytelling.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. Based in the Washington, D.C.,

Leadership 40

Leadership Report Media Video 40

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JUNE 11, 2020

It was shared over 26,000 times on Facebook. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

It was shared over 26,000 times on Facebook. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares.

Healthcare 59

Healthcare Content Marketing Industry Trends 59