Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

MARCH 17, 2020

Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus. This leaves the line open for the on-scene commander and the next higher commander to communicate. Establish a threshold that triggers communication.

B2B 80

B2B Crisis Communications Crisis Software 80

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. Communication teams must straddle all worlds.”.

Employee 148

Employee Print Writing Survey 148

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. I mean, we get asked that a lot, actually, it’s kind of a new title, but I think it’s for communications, it’s such a good time. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

Internal 62

Internal International Communications How To 62

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). Inclusion of products or services in external media content. If you answered yes, you’d be wrong!

Media 99

Media Nonprofit Pitching Analytics 99

Barokas

JULY 6, 2020

Like our client Techstars, Barokas Communications abides by the motto of “Give First.” We work with businesses right out of beta all the way to the NYSE. Once your company grows to the point where you have sustained activity, then you may want to consider retaining an agency to support your external comms.

Consumer 131

Consumer Product Launch Agency Sports 131

Communications Conversations

SEPTEMBER 15, 2020

To talk about the most influential people in PR, comms and social in the Twin Cities, you need to go well outside Insta and Twitter. Anna Lovely, vice president-global communications, Cargill. Katie Boylan – chief communications officer, Target. But, I started thinking about this one a while back. Career-changers.

Agency 78

Agency Trends Social Media Local 78

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. Though there are several lessons to be gleaned from this, perhaps the most important is how critical communications planning is to mitigate risk in situations like this.

Crisis 36

Crisis How To Guidelines Reputation 36

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!), I’m glad I did. It feels great.

Sports 113

Sports Travel Television Agency 113

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. If I can, I will, when the time is right. Then we come up with our best plan forward and communicate it.

Ethics 78

Ethics Privacy Data Financial 78

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? You wanna know what real crisis communication pros do?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Sword and the Script

APRIL 15, 2017

When the apology inevitably comes off reluctantly or as insincere, a parent intent on teaching a child right from wrong follows up with something to the effect of, “Apologize like you mean it, or we’re going home right now!”. See these related posts: Crisis Comms: No one More Reliable than an Employee. The findings?

Corporate 79

Corporate Airlines How To Crisis 79

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. From setting clear objectives to mapping out tactics and streamlining collaboration processes, we’ll explore the key reasons why strategic planning is vital for comms and PR teams.

Tools 354

Tools Internal International Resources 354

The Resolution Blog

JUNE 21, 2015

Thankfully, after a time-travel lunch break we stepped back in the conference room to talk about today's PR industry and where our future comms should be heading. So, thousands of people are more likely to find your client on Google as a result of your PR campaign content.

Google 120

Google SEO Case Study Exercises 120

Communications Conversations

JANUARY 5, 2016

My internal and employee comms friends aren’t going to like this post. You know, those vast wastelands of information that are supposed to serve as a key employee communications channel? From org charts to employee announcements to communications templates. How are employees supposed to find *anything* on your intranet?

Corporate 60

Corporate Employee Web Tools 60

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. Network Latency and Jargon Free Corp Comm; Off Script #17: Wendy Zajack. What do you think is the role of internal communications in this polarizing environment? .

Internal 70

Internal International Interviews Trends 70

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! I’m quite certain Alison will find herself in a senior leader role very soon. I’m quite certain Alison will find herself in a senior leader role very soon. I give you 15 up-and-coming social media and communications rock stars!

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MARCH 1, 2022

Once clicked, the sponsored placement directs a reader to the content in a sponsored editorial format right within the publisher’s site, driving three times more engagement than traditional digital ad placement.”. The problem for the company is that doesn’t appeal to the ~40% of comms professionals that report to a CEO or CCO.

Software 119

Software Case Study Advertising Advertising 119

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. It’s why I love working where I am, right now. It absolutely is.

Ethics 73

Ethics Brand Branding Internal 73

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

You know there will be some kind of crisis, and with the right data you won’t let it go to waste. The machine learning built into the new GA4 makes suggestions as to how to improve your content and communications programs. So, be prepared. Waste won’t be tolerated in 2023. GA4 We’ve already given you good reasons to adopt it.

Measurement 40

Measurement Analytics Data Reddit 40

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Stephen Waddington

JUNE 28, 2018

Understand and use AI the right way, learn to love what it can do for you in comms, and it will be an essential ally in your work. We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. By Joanna Arnold. Or likely to be.

Communications 60

Communications Public Affairs Government Reputation 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Siri, find me the top food and wine reporters. The good news for comms pros: It will be a blend of both technology and human insight.

Publicity 85

Publicity Training Technology Data 85

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

APRIL 14, 2021

You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. And prior to that, working with the health communication group at the CDC, with the National Center for Immunization and Respiratory Diseases. Paul: It’s a minefield out there as well, right?

Analytics 78

Analytics Data Crisis Reputation 78

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. We are truly in a new paradigm for external engagement. It hard hitting, but it needs to be.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You are finding it more and more difficult to get your company’s message heard. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Just Who Are These Highly Productive World-Class Communicators? I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs.

Writing 114

Writing Social Media SEO Blogging 114

The Hoffman Agency

APRIL 6, 2020

Tech has always been a world of numbers, but for the keen eye, and the right company, there are stories buried in those numerals. Numbers are a universal, global language that speak for themselves, and when presented in the right way, are visual, engaging, and naturally believable. Why use data-driven storytelling? hold up one second.

Storytelling 53

Storytelling Data Journalism Resources 53

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. There is no order of merit to the placement – and you’ll find my own predictions at the very bottom – and a tip for getting invited to this prognostication party next year. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021.

Marketing 168

Marketing Employee Content Marketing Training 168