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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications. There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health.

Report 122
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The journey from lockdown

Stephen Waddington

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Practitioners have never been busier.

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Does Your Crisis Scenario Plan Need Some Love?

Cision

How many international organizations were prepared for #Brexit and its impact on their business? Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. in your local areas. Probably more than you think.

Crisis 220
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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process.

Crisis 84
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We’re simply not paying our social talent nearly enough

Communications Conversations

Keep in mind, many of these responsibilities are public-facing, so screwing up and making mistakes has bigger consequences than some other similar roles (internal comms, for example). Create reports and track social analytics on a monthly basis (absolutely). I could go on. Point being: It’s a hard job. It’s a stressful job.

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DE&I Communications: So You Made a Commitment… Now What?

Shift Communications

And don’t limit your communications to internal communications —external audiences will be eager to hear about meaningful momentum as well. While worthy causes, taking action directly in your local community is a far more impactful exercise. Pay attention to the news cycles and be reflexive and responsive when key moments break.

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How Food & Beverage Brands Collaborate with Influencers to Create Cool Summer Vibes

Burrelles Fresh Ideas

Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables. Consumers appreciate businesses prioritizing eco-friendly practices, such as using compostable packaging, sourcing locally, reducing food waste, green garden waste and supporting ethical farming practices.

Brand 40