Landis PR

MARCH 29, 2021

For example, our April issue will be dedicated to home and garden. During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change.

Meeting 96

Meeting Media Local Interviews 96

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. The intrigue and investment in the content as it rolled out, as experienced by the campaign’s target audiences, led to increased engagement.

Film 129

Film Marketing Sports Hotels 129

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JUNE 25, 2015

For example, ask a question to prompt discussion around the article. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. One thing that hasn't changed?

Pitching 58

Pitching Media Journalism Data 58

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

There are examples of previously unknown experts vaulted to stardom by being linked with a high-profile situation. A local psychologist and jury consultant captured press interest with his opinions about the case, and years later that same guy commands a media empire of his own. Who else is being interviewed for the story?

Real Estate 120

Real Estate Interviews Journalism Local 120

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 4) Emphasis on professional journalism. Comment: Amen.

Survey 103

Survey Report Media B2B 103

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Agreeing to an interview and then becoming a no-show. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. Sound Opinions : One of my favorite podcasts; they curate and help me discover great music spanning all popular genres; interview bands, and riff on the music news of the week. Image from Pixabay. Now I was strangely stumped, even disinterested.

Content Marketing 149

Content Marketing Privacy Government Web 149

Bianchi Biz Blog

JANUARY 24, 2022

LiDAR is a perfect example. The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR. For example, I had the opportunity to tell the story of Kelly Suntrup Stumpe, aka The Car Mom.

Meeting 78

Meeting Automotive Media Technology 78

Journalistics

NOVEMBER 20, 2014

A couple of real-life examples from this past year: a student complaining about what a jerk her employer was during an internship, a student with a mugshot from a DUI, and yet another student with some incredible party pics from the VIP at some club in Miami (she wasn’t even 21). You can really do just about anything you put your mind to.

Journalism 52

Journalism Sports Writing Meeting 52

PRSay

MAY 23, 2018

Explain this to your client and show examples of past work to support your point. Similar to trade journals, podcasts cover an array of niche subjects. Some podcast audiences are even larger than local broadcast markets. Embrace the niche appeal of podcasts. Trying to sell your client on the value of podcasts?

Media Relations 136

Media Relations Publicity Media Blogging 136

Sword and the Script

DECEMBER 19, 2017

3) You are active in the local startup and tech scene in Atlanta, through groups like the Atlanta Tech Village. See these related interviews: Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider. What marketing advice would you offer to local companies to cut through the clutter and differentiate themselves?

Marketing 67

Marketing Local Pitching Blogging 67

Buzzstream

MAY 2, 2024

We cover a lot of media database tools in our post about digital PR tools , but some of the most used are: Cision MuckRack RoxHill Prowly Meltwater For example, if I were writing a post about farming, I could search MuckRack with a keyword like “farming,” it would uncover journalists in their database who talk about farming.

Digital PR 62

Digital PR Report How To Pitching 62

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

MaccaPR

FEBRUARY 25, 2015

Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We Otherwise I try to follow the other local publications and whatever catches my eye.".

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Beyond PR

JUNE 19, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. COMPANY REBRAND EXAMPLE. They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging. Tell all your stakeholders. Requirements.

Communications 69

Communications How To Telecommunications Employee 69

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Turn around and start looking at your organization through the lens of journalism.

Brand 52

Brand Branding Media Local 52

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

MARCH 15, 2021

For example, gain experience with a group or society at university and do some PR for them, whether that’s for a virtual event now, a service they provide or a cause they’re fighting. Start a blog and manage proactive social media around it. Richard Bailey - Can we use dashboards to predict the future in PR, not just report on the past?

Google 119

Google Data Government Social Media 119

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Ethical Voices

AUGUST 1, 2022

We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is. That’s a great example. Why isn’t this us? .”

Ethics 72

Ethics Agency Journalism Corporate 72

Maxim Behar

OCTOBER 15, 2023

Host: Your personal story is an amazing example of how a person can reach great heights in life. You are an example of exactly that and I want to bring you back because you are the best PR expert in the country today without a doubt. Yeah, that was the first form which then evolved into me doing journalism. Maxim: Probably yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Flatiron Communications

JANUARY 11, 2018

Worst example: “A Good Story for You;” Better example: “XXX Acquires YYY.” Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown? Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time.

Pitching 43

Pitching Journalism Tools Agency 43

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Victorious PR

FEBRUARY 22, 2023

Ever wonder how someone like myself, for example, is always in the press in places like Forbes, Rolling Stone, and Coin Telegraph? and Wall Street Journal just BEGGING us for a quote from a small business owner just like you! We are regularly approached by top tier publications like Inc. Now is the time to build that legacy.

Publicity 52

Publicity Video Pitching Google 52

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

Journalistics

FEBRUARY 25, 2013

In the example I shared above, I used the ‘smile and dial’ approach to land that first placement. A good example of inbound marketing is a blog jam-packed with useful information your prospects and other target audiences want to read. You are the media in this example. This is nirvana for a media relations professional.

Media Relations 52

Media Relations Media Pitching Writing 52

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To Internal International 77

ZudePR

MAY 31, 2015

An example of a hero of free authority: Jimmy Wales of Wikipedia.” Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. For me, as a local government employee, there are clear political boundaries. Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81

NewsWhip

APRIL 14, 2021

You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. So for example, in the insurrection on January 6th, well all of us within corporate were just like the rest of, I’m going to say the U.S., I’m really excited about this conversation.

Analytics 78

Analytics Data Crisis Reputation 78