PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Here are the nine tips you need when learning how to write a press release. For example, you might want to announce an upcoming trade show or conference.

Writing 73

Writing How To Media Guidelines 73

PR Fuel

JUNE 9, 2021

Discover how to start choosing press release topics with these tips today. For example, you might want to share a breaking news announcement. Think about how you plan on growing your business within the next few months, too. For example, are you hiring new executives? How to Select a Topic. Talk to your team.

Small Business 63

Small Business How To Writing Conference 63

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. For example, if you offer SEO services, you may want to team up with a web design firm. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. Have sales email a link to prospects.

Media 103

Media Advertising Advertising Print 103

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. For example, if you offer SEO services, you may want to team up with a web design firm. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Sansa is a great example of how you can always reset your course and chart a new path.

Strategy 258

Strategy Trade Shows Case Study Course 258

Burrelles Fresh Ideas

MARCH 5, 2024

Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Natural inclusion in trade publications. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 98

Media Nonprofit Pitching Analytics 98

David PR Group

JULY 3, 2015

Spending your entire marketing budget won’t help your business if there is no activity to match — for example, face to face networking at trade shows, speaking at industry meetings, becoming active in industry groups etc. Factor in Time As Well As Money. Evaluate Your ROI. While the metric will vary by activity, it can be done.

Marketing 40

Marketing How To Web Trade Shows 40

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. As with any crisis communications planning, you first need to know what unique issues can pop up at an event and how to prioritize your response. Events equal opportunity.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

PR 20/20

JUNE 22, 2022

For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Any advice on how to overcome sales reps' resistance to using Sales Hub? You can also add the HubSpot keyboard to your phone, allowing you to use your saved snippets and meeting links in texts or emails sent from mobile.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. It’s just one example in a short list of brand executions using VR recently. Snowboarding Championships a few weeks back.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We helped streamline that broad topic into concrete examples of stories that resonate with newly diagnosed patients. Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? We often see reporters complaining about PR pitches (just check out @SmugJourno any day of the week for examples).

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. It’s almost always some manifestation of how the world as we know it is ending. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. The alternative?

Media Relations 77

Media Relations Media Trade Shows Journalism 77

Communications Conversations

JANUARY 14, 2016

And it’s damn scary how it does it. Easiest way to show you is to walk you through an example. Crystal Knows then gives you tips on how to *speak* to Nick. It goes on to give you tips on how to best email Nick. Some ideas on how best to work with Nick. Some ideas on how best to work with Nick.

Tools 60

Tools Trade Shows LinkedIn Web 60

Polaris

AUGUST 28, 2014

Your thought process will look something like this: Financial planning => Retirement saving => How to pay down debt. In the example above, you have 3 specific and unique areas of specialization. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Beyond PR

AUGUST 22, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 74

Strategy Trade Shows Case Study Course 74

Sword and the Script

OCTOBER 24, 2017

An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. For example, for all the money spent at an event, “they take four days or longer to follow up with leads obtained at events.”. The standard to beat seems to be low.

B2B 64

B2B Report Marketing Survey 64

ImPRessions - Crenshaw Communications

MARCH 31, 2017

For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. A company anniversary, for example, can be a slam-dunk for industry press. Do go through the calendar for inspiration.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JUNE 8, 2021

For example, “57% of ON24 customers create webinars that go straight to on-demand viewing.” If you must choose one over the other, the “data shows an increasing preference towards watching on-demand webinars.” It seems like a no-brainer, and I assumed smart marketers were already doing this – but apparently, that’s not true at all.

Survey 93

Survey B2B Report Video 93

Sword and the Script

FEBRUARY 14, 2017

For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. When comparing these two examples, it’s easy to think a significant amount of attribution went unmeasured in the latter. This is a good example of integrated marketing. How Long Should a Blog Post Be? [A

B2B 69

B2B Measurement Blogging Community 69

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. The close of the year is quickly approaching. Conversion rates: This is the Holy Grail for PR professionals.

Measurement 60

Measurement How To Trade Shows Analytics 60

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Rock the Status Quo

MAY 18, 2015

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. Learn how to find influencers here.)

Publicity 100

Publicity Trade Shows Google Twitter 100

PR 20/20

AUGUST 2, 2018

But they don't know where or how to start. So I want to walk marketers through how I would approach this process, using mock examples. Show you how a brand could actually go from conception to reality with marketing AI. But, we still invest a lot in trade shows. It's understandable. Select below.

How To 41

How To Marketing Software Tools 41

Cision

JANUARY 26, 2016

Here are five of the most unconventional tactics and how to implement them to attract journalists’ and influencers’ attention: Want 66 more tips for getting media coverage? Start attending events like trade shows and industry conferences. Need a good example? Read the free tip sheet today! Try something new.

Media 120

Media Pitching Trade Shows Infographics 120

Sword and the Script

JANUARY 9, 2018

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. How B2B Marketing Can Get More out of Trade Shows. 7) Share with industry forums and peer groups .

Media 104

Media B2B Groups Conference 104

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? I’ll give two shining examples of when being yourself paid off for PRSA attendees. The second example I want to share is about having an honest voice and not being afraid to use it.

Conference 40

Conference How To Trade Shows Twitter 40

PR 20/20

OCTOBER 5, 2017

Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old. It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics. How To Get Started with Inbound.

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. For example, one newer tool I really like is PaveAI.

Marketing 63

Marketing B2B Print Technology 63

Beyond PR

DECEMBER 19, 2016

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. March: Revisit Your Best Content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

DECEMBER 19, 2016

If you're new to content marketing, read " How To Get Started with Content Marketing " now. 2) Is there a clear call-to-action (CTA), as in, do visitors know exactly how to access your new content offer? Show them a photo of your content offer—and bonus points if you explain it in a video with the author.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

For example, you can add: Behind the Scenes. The post How to Use Your Blog to Connect with Your Audience appeared first on ReimaginePr.com. Blogs don’t have to be filled with just one type of content. Contests and Giveaways. Infographics. Interviews. Testimonials. Over to You. Over to You. Click Here.

Blogging 120

Blogging How To Infographics Writing 120