ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches.

Media 212

Media Pitching Report Interviews 212

OnePitch

SEPTEMBER 6, 2022

Today’s guest on Coffee with a Journalist is Ben Bergman from Insider. During the episode, Ben talks about why he’s working with familiar sources, the correlation between subject lines and headlines, advice for tying your pitch to recent stories, and more. His Inbox & Pitches. [00:03:47] Do you just delete? [00:04:54]

Pitching 97

Pitching Writing Interviews Employee 97

Remote PR Jobs

FEBRUARY 13, 2022

Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. The same is true with landing new clients – the story you tell about your company, its strategy and its successes are critically important.

Pitching 147

Pitching Analytics Report Agency 147

PRSay

NOVEMBER 12, 2020

It isn’t a secret that the COVID-19 pandemic has changed everything — from the way we interact with our colleagues to the way we operate our businesses. But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession.

Journalism 211

Journalism Report Interviews Meeting 211

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. If you are one expert of many, response timing is critical.

Pitching 98

Pitching Consumer How To Education 98

PR Insiders

MAY 5, 2021

Anytime you seek to promote your brand through media coverage, you probably have a target audience in mind. If you are a marriage counselor, it could be bickering couples. If you don’t get their attention, everything else is irrelevant. Cision , a PR software and services provider, has unearthed a few clues.

Pitching 78

Pitching Government Financial Survey 78

Buzzstream

NOVEMBER 28, 2023

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Links help provide valuable context and will always remain part of Google’s algorithm. And once you know how to find them, you can begin to strategize on how to build them.

How To 62

How To Google SEO Pitching 62

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. Another 46% will spend the same about of time and just 12% will spend less time on Twitter. You must be active and engaged and interesting.

B2B 102

B2B Twitter Brand Branding 102

Buzzstream

APRIL 4, 2024

Journalists don’t respond; they post. Search for the Post Title If you have a post, start with a search of the post title + the brand name. Tip: Always click into the piece to ensure they have linked to you. If not, you can request they include your link (unlinked mention outreach). Some forget to link.

Digital PR 62

Digital PR How To Media Google 62

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. It just is.

Media Relations 100

Media Relations Pitching Media Report 100

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. Iliyana, can you give us a summary of what inbound means? Now everything is inbound; everything comes to you. It’s two-fold.

Measurement 120

Measurement Case Study Pitching Agency 120

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Tell us a bit about your current role, what a typical day looks like, and who your clients are. Can you share an example of one that worked? News & World Report.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

APRIL 14, 2017

The book gives insight into how to craft expert messages for a hyper-connected, always- on world. While PR has always been a challenging and evolving field, the media landscape today makes it necessary to stay agile and attentive. How did you get your start in PR/Communications? How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

Bianchi Biz Blog

MARCH 6, 2023

I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. Can you tell us what types of stories, trends or issues are on your radar now? Not everything needs to be computerized, not every interior surface needs a screen. What story or stories are you most proud of?

Meeting 77

Meeting Automotive Media YouTube 77

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

OnePitch

APRIL 12, 2022

This week on Coffee with a Journalist we’re joined by Lisa Lacy , the commerce editor at Adweek. Her Thoughts on Pitches. [00:06:05] Now, here’s always a question we’d like to cover. So are you ever forwarding pitches? Are you sharing it to reporters at all on your team? I know and California.

Pitching 52

Pitching Report Writing Retail 52

Buzzstream

DECEMBER 15, 2021

However, if you want to reach the absolute top – we’re talking Wall Street Journal, BBC, Washington Post, etc. Half of the battle is having a killer idea at the right time, but how you actually execute it cannot be overlooked and can absolutely make or break the campaign. The execution is what lands you the link.

Digital PR 83

Digital PR Data Survey Construction 83

Burrelles Fresh Ideas

NOVEMBER 7, 2023

This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

OnePitch

MAY 12, 2022

Tell us a bit about your role at Bospar and who your clients are. How did your time as an on-air reporter at CNBC prepare you for the role you have now? What are your top three tips for clients wanting to elevate their message and on-air appearance? 1.) It’s not as much about what you say as how you say it.

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

JULY 7, 2016

So how can you ensure you make an impact? Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. What drew you to the field of PR? I clearly remember asking someone: “can you make a career out of this?”.

Education 227

Education Writing Pitching Groups 227

Cision

NOVEMBER 11, 2016

How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications? How have you gotten where you are today with Crenshaw Communications? At Crenshaw, you work with a variety of brands and businesses. I started out in book PR in Los Angeles. How can brands keep up?

Communications 253

Communications Data Local Survey 253

Cision

APRIL 4, 2016

To outmaneuver competitors and reach your audience, you must work with third-party advocates. Even brands that launch influencer programs don’t always find immediate success in reaching new audiences and leading real-time conversations. Here are three mistakes you might be making and tips for what to do instead. Your Aim Is Off.

Sports 120

Sports Pitching Brand Branding 120

ImPRessions - Crenshaw Communications

OCTOBER 21, 2016

In so doing, we can impart some words of wisdom that may help you avoid or manage your own PR “situation.” ” Media relations is the bread and butter of most PR agencies, and therefore cultivating and managing journalist contacts is key. But we’ve all had episodes where the journalist goes around us.

Report 120

Report Publicity Interviews Agency 120

Flack's Revenge

APRIL 24, 2018

Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. So, I was eager when I saw a post about PR but also anxious about the crowd reaction, as I find that there can be a lot of confusion about the topic. Good PR gets you noticed.

Agency 159

Agency Strategy Crisis Management Pitching 159

Landis PR

DECEMBER 6, 2021

Reporting by professional (and even quasi-professional) journalists has significant sway over public opinion and consumer behaviors. . Building trust with journalists is key to your success in media relations. Anticipate what they’ll want to know and put it in the press release upfront. Why is that? News matters. .

Media Relations 52

Media Relations Media Sports Report 52

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Think you’re up to the challenge? It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. Be scrupulous.

Training 159

Training Pitching Writing Video 159

The Proactive Report

JUNE 20, 2015

Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. How do Journalists use Twitter? How to Connect with Journalists on Twitter. Look up their Twitter handle.

Twitter 100

Twitter Media Relations How To Media 100

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Blogs That Can Make You Smarter. It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. And, one of the best things about The Muse? Read on to start creating your own PR blogroll. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? More importantly, his advice reduces everything a PR team does for an early-stage business to “wrangling the media,” as Cuban puts it. Here’s what we’ve learned about PR for startups. Prepare before you pitch. Think like a journalist.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Bianchi Biz Blog

MAY 16, 2022

Can you tell us what types of stories, trends or issues are on your radar now? They are making their way into every component and application, bringing about some really interesting advancements and new solutions. Describe the craziest or most fun story you have written.

Meeting 74

Meeting Media Engineering Journalism 74

Prohibition

APRIL 24, 2020

This current time is a period of change and adaptation for many – including journalists. PR’s still play a vital role in assisting the media, in fact they are needed more than ever with journalists’ hectic schedules and unpredictable breaking news. Well journalists feel the same! Be helpful, clear and concise.

Pitching 62

Pitching How To B2C Meeting 62

Cision

JULY 20, 2016

But how do you know what will resonate? In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. How did you get your start in PR? I immediately fell in love with the fast-paced world of PR.

Leadership 120

Leadership Local Pitching Social Media 120

Konnect Agency

DECEMBER 11, 2019

It seems like just yesterday I was graduating college, and now here I am about six months into my career at Konnect Agency. When I was in school, I knew I wanted to work at a Public Relations Agency in Los Angeles but never knew what it would take to get there. Sit in on as many brainstorms as you can.

Agency 52

Agency Meeting Pitching Industry 52

Bianchi Biz Blog

OCTOBER 24, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written. What story or stories are you most proud of? We plan on turning this series into a podcast in 2023, and that is something I am really excited about.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Cision

MARCH 31, 2016

Your audience doesn’t respond to stories about your products. But they do respond to stories about people. If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Trends 0