PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

Ethics 113

Ethics Policies Healthcare Journalism 113

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. By championing transparency and ethical conduct, PR aids financial institutions in shaping a reputation of being reliable and trustworthy partners in consumers’ financial journeys.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. These types of stories paint a picture of not just the power of the technology, but its potential to serve humanity as a force for good.

Publicity 78

Publicity Brand Branding Ethics 78

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Data analytics (53%) and social media management (54%) integrate AI tools more extensively.

Publicity 126

Publicity Ethics Government Policies 126

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Trust but verify.

Analysis 144

Analysis Tools Software SMB 144

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 261

Ethics Automotive Technology Conference 261

PR in High Definition

SEPTEMBER 26, 2018

When a new technology arises, we like to think that it will change something for the better. When the social media first came about, the idea was that it would connect us to our friends and family members, solving the issue of maintaining long-distance relationships. That’s where Ethical OS comes in.

Ethics 48

Ethics Tools Technology Facebook 48

Deirdre Breakenridge

SEPTEMBER 5, 2014

We’re kicking off our special #PRToolkit (follow this hashtag) chat session to help students and professionals maximize their PR, marketing and social media initiatives in the fall and into 2015. What bloggers, influencers and media outlets give the best recommendations on the latest technology and tools?

Twitter 324

Twitter Community Ethics Resources 324

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 184

Enterprise Tools Technology Privacy 184

Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

Government 108

Government Technology Policies Ethics 108

Burrelles Fresh Ideas

JANUARY 2, 2024

Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. A social media campaign I spearheaded for a startup significantly amplified its online presence, indirectly boosting its search engine performance. Sustainable SEO: A long-term approach.

SEO 84

SEO Mobile Engineering Ethics 84

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. Whatever the case, AI has officially entered the mainstream and is here to stay.

Technology 147

Technology Film Viral Ethics 147

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences.

Publicity 93

Publicity Ethics Analysis Data 93

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable. Finally, companies must be proactive in addressing customer feedback and concerns.

Brand 130

Brand Branding Ethics Engineering 130

Deirdre Breakenridge

JULY 10, 2019

The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . Are increasing communication touchpoints and a technology-driven world fueling stress and anxiety?

Ethics 177

Ethics Social Media Leadership Interviews 177

NewsWhip

FEBRUARY 1, 2024

35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.7 Source: Edelman Trust Barometer, p.33

Government 88

Government Survey Technology Ethics 88

Axia PR

FEBRUARY 27, 2024

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy. Artificial intelligence continues to transform industries as adoption accelerates globally.

Ethics 71

Ethics Analysis Communications Trends 71

PRSay

SEPTEMBER 27, 2016

As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers. You can do it, too.

Ethics 60

Ethics Advertising Advertising Technology 60

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Showcase efforts like using eco-friendly packaging, reducing carbon footprint, or supporting social causes.

Product Launch 78

Product Launch Consumer Community Interviews 78

Deirdre Breakenridge

OCTOBER 5, 2016

Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive. What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages? John cares about putting humanity first, and our stories about technology second.

Twitter 293

Twitter Community Ethics Radio 293

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? You cannot, and should not, be an ethical engineer if you have not gone through a process in which you have to deal with your impact on the things you’re developing.

Local 99

Local Community Ethics Education 99

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. As a rule, I avoid politics – the typical catalyst for discussions of media and bias.

Survey 96

Survey Communications Media Engineering 96

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 96

Technology Ethics Tools Creativity 96

PR in High Definition

OCTOBER 19, 2017

Provide positive context: what’s your vision for how well this piece of technology could work in future and how it could improve people’s lives when it works correctly. The post The robots have arrived in ethics appeared first on Firefly Communications. Don’t blame the machine! 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

Ethics 67

Ethics Crisis System Training 67

5W PR

MAY 15, 2023

Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement.

Consumer 88

Consumer Brand Branding Agriculture 88

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

PR in High Definition

FEBRUARY 27, 2023

It is being touted as a technology with the potential to change our lives – for better, or worse. AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. This technology holds the potentially to enable people to do their jobs better, faster and with greater ease.

Industry 62

Industry Communications Technology Reputation 62

Sword and the Script

JANUARY 2, 2024

Social media was blossoming. And the media landscape was evolving. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. Blogs were raging. That’s of course what I did.

Blogging 114

Blogging Software B2B Survey 114

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

5W PR

JULY 21, 2023

Engaging with customers through social media, email newsletters, and other communication channels can help maintain regular contact and provide exclusive offers. Leveraging data and technology To compete with e-commerce giants, variety stores must harness the power of data and technology.

Retail 78

Retail Local Consumer Community 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 93

B2B Marketing Measurement Social Media 93

Wadds Inc.

MAY 17, 2023

The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO. A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology.

Publicity 141

Publicity Case Study Privacy Ethics 141

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips.

Consumer 88

Consumer Social Media Education Advertising 88

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted? There’s a lot of times that you face varying levels of ethical challenges. It’s amazing. That’s the perception.

Public Affairs 82

Public Affairs Ethics Social Media Government 82