PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Maxim Behar

OCTOBER 15, 2023

And in fact, the characteristic of a publisher is to own media. What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. The first difference is that social media is interactive. You can't do that sort of thing in a newspaper or on TV.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Maxim: It came naturally. We were helping.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Search Engines, Social Media and Journalism. The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

Maxim Behar

JANUARY 24, 2022

They are the masters of words and visions and in the modern world, wisdom comes from social media content. After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. increasing sales, better branding, and media presence.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Why Fake News Exists.

Google 225

Google Facebook Wikipedia Engineering 225

Cision

OCTOBER 14, 2015

Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change. Power of social media to promote news.

Journalism 120

Journalism Trends Local Print 120

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. How can people keep their jobs safe from AI?

Ethics 96

Ethics Privacy Radio Sports 96

Stephen Waddington

JULY 11, 2017

Only one third (35.9%) follow the debate about social bots and 15.9% agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 3 Shift to social. 4 Channel shift from print to social exaggerated. have no idea about the topic at all. 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Source: A PR View of Media Bias [Survey Data] ). Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.

Ethics 82

Ethics Publicity Guidelines Technology 82

Maxim Behar

APRIL 2, 2023

The new technologies, the IT business, Silicon Valley, the success of tech companies like Microsoft, PayPal and, of course Amazon, Tesla, and everything else, showed that people can be successful without getting involved in politics. Now politicians have the media in their hands. We all have media in our hands.

Comparison 52

Comparison Newspapers Course Policies 52

Maxim Behar

AUGUST 1, 2023

Then the five years as a sheet metal worker in a machine-building plant, still seeing the boys from Bate Mite Brikov's brigade, then the university, the years in Prague, journalism, my two wonderful children - Misho and Ralica, Poland, the fall of communism, my next "child" - the newspaper "Standard", the first days in the PR business.

Journalism 52

Journalism Creativity Newspapers Meeting 52

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. Sooner or later, deceptive behavior does get found out,” he said.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

AUGUST 17, 2014

I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ). Also then as an occupation, we never seem to get a step closer to an ethical future for PR.

Education 87

Education Training Policies Crisis Management 87

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In the shift to elevate its status the public relations business is frequently dismissive of earned media relations.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Ofcom has launched a consultation to inform its next steps on media plurality in the UK.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52