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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Crucially, early involvement of CCOs is beneficial when it comes to decisions on executive compensation and other policies often highlighted during labor actions. Get internal buy-in.

Trends 203
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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. The same is true for a whistleblower policy.

Corporate 272
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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

What is the most difficult ethical challenge you ever confronted? It comes down to two things – how do you ethically deal with people with agendas? And then two, how do you deal ethically with media that change your words, not just misrepresent them or take them out of context, but actually edit your words?

Report 91
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Essential Cybersecurity Insights for Business Leaders

Stern + Associates

Reid Blackman: Mitigating the Potential Danger of Chatbots – Before It’s Too Late Conversational artificial intelligence systems, or “chatbots,” like ChatGPT have truly amazing capacities but, according to renowned AI ethicist and author of “Ethical Machines” (2022) Reid Blackman , they also carry pressing risks. And that changes everything.

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The Risks of Brand Stances on Political Issues

PRSay

Among them, do brands have a responsibility to develop a public political strategy? For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. What are the risks of engaging with social and political issues?

Brand 145