5W PR

FEBRUARY 20, 2024

A recent study found that 83% of global consumers would switch brands for social or environmental responsibility. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Companies must adapt and embrace sustainable brands and mission-driven branding.

Consumer 78

Consumer Brand Branding Ethics 78

Stephen Waddington

MAY 24, 2022

I started PhD research studies at Leeds Business School in February to explore this issue. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. Most studies survey practitioners.

Publicity 149

Publicity Reputation Study Crisis 149

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

The Hoyt Organization

JANUARY 8, 2024

For instance, this generation is more likely to consider STEM education and are less likely to study humanities compared to previous generations. In addition, they tend to avoid risks and are more financially pragmatic compared to millennials. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 88

Consumer Social Media Education Advertising 88

Stern + Associates

FEBRUARY 20, 2023

By nurturing these relationships, organizations see their time and financial investments return as their solutions are adopted for best understanding customer need. You cannot, and should not, be an ethical engineer if you have not gone through a process in which you have to deal with your impact on the things you’re developing.

Local 99

Local Community Ethics Education 99

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

They discussed the ethics of data sourcing and activation to a packed room in Aria. According to study after study , diversity and inclusion affect the bottom line. Instead, the underlying problem is that tech companies have been slow to recognize D&I as a cultural, operational and financial benefit.

B2B 208

B2B Trends Retail Privacy 208

Wadds Inc.

MARCH 19, 2024

I pitched a research proposal that has become the basis of a PhD study to my co-editor of Exploring Public Relations and Management Communication, Prof Dr Ralph Tench, at Leeds Business School. Almost 15 years ago, a study described the conditions under which public relations is elevated in management.

Internal 78

Internal International Communications Employee 78

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Wadds Inc.

MAY 24, 2022

I started PhD research studies at Leeds Business School in February to explore this issue. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. Most studies survey practitioners.

Publicity 59

Publicity Reputation Study Crisis 59

Stephen Waddington

MAY 3, 2022

Instead, various ideologies have developed over the last century or so, each attracting its own sphere of study and academic support. While they must be well managed and financially responsive, they seek to serve the public or a subset of the public. It is a relatively new area of public relations study.

Publicity 112

Publicity Construction Corporate Study 112

The Proactive Report

NOVEMBER 21, 2023

The industry’s financial fortunes and subscriber base have been in decline since the mid-2000s, and their website audience traffic has begun to decline as well. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally.

Newspapers 130

Newspapers Social Media Data Consumer 130

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. It seems it is possible, according to a study by Thomas Wood , Ph.D. 1) The risks of disinformation in business. 2) Do new facts reinforce or change beliefs?

Film 86

Film Ethics Employee Data 86

PRSay

OCTOBER 23, 2019

he said, noting he’s “done a lot of movies, and they all share in reflecting my own ethics and beliefs.”. Dreyfuss eventually took an acting hiatus to attend Oxford University to study civics, “a word that is intentionally boring,” he said. Civics is learning how to share political space with those with whom you disagree.

Conference 123

Conference Education Ethics Internal 123

Mindful Marketing

MAY 22, 2021

People are rightly wary of the ethics of native ads like this one because they have a propensity to deceive in two closely-related ways, which also violate Federal Trade Commission (FTC) guidelines. These results reminded me that the AMA has identified five core “Ethical Values,” which include honesty and transparency.

Advertising 114

Advertising Advertising Agriculture Ethics 114

The Hoffman Agency

MARCH 11, 2024

The McKinsey/Le Club du 21ème siècle study entitled “ Encouraging sociocultural diversity within French companies ” has a surprising finding: Only 38% of French managers have parents who do not come from a CSP + background. It’s a good start, but let’s face it, there’s still a long way to go.

Employee 28

Employee Creativity Corporate Company 28

Stephen Waddington

JUNE 5, 2020

Nonetheless, even at this stage, AI has already started making its impact on a lot of industries - such as financial services, law, healthcare - and PR is no exception. AI that matches human capabilities - or even surpasses them - is a long way from us, and it is pure speculation so far.

Healthcare 90

Healthcare Ethics Software SEO 90

Reputation Us

JANUARY 3, 2020

ReputationUs and DHM Research recently conducted an inaugural study on the importance of corporate reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. The Reputation Institute, a reputation measurement and management services firm has published the study since 2011.

Reputation 60

Reputation Corporate Survey Employee 60

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. One of the most significant findings from the study was that media is now the least trusted institution. While 65% of people obtain news this way, trust in platforms declined 11 points in this year’s study. 61% trust academic experts.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Representing the public that we serve 4. Broom, David M.

Government 103

Government Education Print Ethics 103

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 81

Ethics Community Conference System 81

Sword and the Script

JANUARY 12, 2021

Multiple vendors put out studies and advice recommending multimedia. Of course, they have a financial interest. The takeaway is that media sites are financially incented to include more releases, so indirectly, one could argue that press releases are a form of paid media that’s aimed at earning media.

Financial 89

Financial Video Survey Google 89

Stern + Associates

SEPTEMBER 22, 2022

Leaders that strive to improve workplace culture, offer meaningful benefits, and commit to mental health from the top down can make a considerable impact on their organization’s financial, emotional and social health. When organizations invest in mental health, it’s better for employees and better for business.

Employee 62

Employee Leadership Exercises Mobile 62

Waxing UnLyrical

JANUARY 26, 2020

For most of my career, I have worked with financial services companies and anti-fraud companies. A 2018 USC Annenberg study found that 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between earned and paid media. Politics are the least of our worries.

Ethics 23

Ethics Technology Financial Banking 23

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. Or it could be a production, financial or management failure that causes a corporate crisis for your business. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.

Agency 93

Agency Trends Marketing Survey 93

Ethical Voices

OCTOBER 6, 2022

Just a few ethics articles jumped out at me this week. The Kardashians once again grabbed headlines and there is interesting ethics research from WE and the Page Center. It’s pretty simple – if someone is talking about you and is receiving any financial compensation or has a conflict of interest – disclose. .

Ethics 52

Ethics Instagram Study Financial 52

PR Conversations

OCTOBER 27, 2023

Problems such as global warming and the current global financial crisis affect everyone in the world, and I think public relations people should work to get organizations to think about these broadly shared problems. Many of these studies have been published, but the applied ones generally have not. Probably not.

Reputation 52

Reputation Social Media Internal International 52

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She has even found time to study politics and culture at Kingston University in London. Bobby is poised for a career in corporate communications. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 122

Software Pitching Ethics Privacy 122

Stern + Associates

JUNE 5, 2023

Beyond Automation: AI as a Collaborative Force Computer scientist Iyad Rahwan , managing director of the Max Planck Institute, is an expert in AI ethics. For decades, Harvard Business School Professor Debora Spar has studied technological revolutions and how they reshape society in fundamental – and incredibly intimate – ways.

Technology 100

Technology Ethics Leadership Groups 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Stern + Associates

FEBRUARY 1, 2024

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. is a pioneering social scientist and social worker whose frameworks for designing ethical AI ensure well-being for diverse communities and organizational cultures. Modupe Akinola, Ph.D. Bernstein & Co. Nembhard, Ph.D.

Leadership 108

Leadership Ethics Education Technology 108

PR in High Definition

MAY 24, 2023

There has been a huge reaction from education leaders, worrying about such tools being used to help students cheat their way through their studies, or fearing that they will be fed incorrect information. These are changing the way we work and the way we learn – particularly the way we search for information.

Google 62

Google Engineering Tools Privacy 62

Stern + Associates

JANUARY 24, 2023

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. is a pioneering social scientist and social worker whose frameworks for designing ethical AI ensure well-being for diverse communities and organizational cultures. Modupe Akinola, Ph.D. Bernstein & Co. Nembhard, Ph.D.

Leadership 90

Leadership Ethics Education Technology 90

5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

OCTOBER 14, 2015

Check out the 2015 Global Social Journalism Study! For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer. More data journalism.

Journalism 120

Journalism Trends Local Print 120