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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month.

Ethics 187
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Sam Bankman Fried, FTX, And The Limits Of PR

ImPRessions - Crenshaw Communications

According to The New York Times, FTX lacked crucial elements of corporate governance, including a chief financial officer, a human resources or compliance department, or a board of directors. A public image should reflect a foundation of ethics and good business practices rather than paper over failures.

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What is Public Relations’ First Responsibility in Ethical Situations? Linda Welter

Ethical Voices

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

Ethics 76
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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

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War in Ukraine: Considerations for Speaking Out and Making a Difference

PRSay

What expertise and resources does your organization have that can best help make a difference? Think about pointing not just to the expertise and resources your particular organization can offer, but also to other resources that might be helpful and push this information out through your various social channels.

Resources 189
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How to Ensure that the Marketing Program for a Rehab or Mental Health Center Maintains Compassion

5W PR

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. Clearly communicate the availability of insurance options, financial assistance, or payment plans to alleviate financial barriers.

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Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

The tool market is exploding, but there are limited resources to support practitioners. Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. SW: We’re only beginning to understand AI’s impact on public relations practice. The book seeks to readdress the balance.

Software 142