Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 149

Media Relations Media Print Software 149

MaccaPR

OCTOBER 29, 2019

Whether it’s a customer survey, developing an ambassador program or sourcing a third-party survey, data will enhance the story you’re telling in 2020, especially with the news media. Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers. It’s Not About the Channel.

Brand 90

Brand Branding Marketing Enterprise 90

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. As election 2016 showed, social media has arrived as a primary news source.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

APRIL 12, 2022

Enterprise monitoring may cost more. PR tech startup Vetted announced it was acquired by ITK Information Services , which owns the media monitoring product Report Mule and publishes the PR Daily Brief. Pricing for Propel ranges from $250-$600 per month. Vetted acquired by ITK Information Services. click image for higher resolution).

Software 89

Software Pitching Measurement Enterprise 89

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. For our enterprise and feature stories, we always aim to incorporate the human element as well.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 147

Internal International Tools Software 147

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Traditional media platforms source and amplify stories from social media.

Report 81

Report YouTube Privacy Web 81

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. But what does that mean in the online environment, where you might have multiple “publications” per day via social media, press releases, your blog and website.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Even if you missed out on a proactive initiative this year, it’s still not too late to conduct media outreach or marketing activities.

Survey 60

Survey Enterprise Radio Print 60

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. The concept was new, we had long list of participating influencers, lots of content to work with a clear application for social media engagement. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker.

Marketing 60

Marketing Conference Software B2B 60

Beyond PR

MARCH 1, 2018

Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric. These are questions that enterprise marketers and their communications agencies have been asking for generations. Well, now they can.

Media 73

Media Measurement Enterprise Television 73

Waxing UnLyrical

JULY 13, 2016

Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. And how do I know that? Ummm … Why? Find out what it is at your company that rings the registers. A former U.S.

Measurement 40

Measurement Advertising Advertising Enterprise 40

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) For many, making the company more “social” becomes less daunting once they see it in practice. Buy-in starts with the gatekeepers, of which there are many.

Marketing 87

Marketing Resources Technology Internal 87

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. For fun, I find myself checking out io9, kotaku and puck daddy. (8) 8) Favorite movie?

Marketing 50

Marketing Wireless Software Journalism 50

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 76

Marketing Local Crisis Management Internal 76

Cision

MARCH 24, 2017

I led the PR team that worked on the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum in New York — a huge story, on its own — and the final campaign clip report was spread over several successive PDFs and a single printed report used nearly 10 reams of paper packed into enormous binders.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

AUGUST 1, 2023

That assistant helps to write social media content but now includes an integration to DALL-E. The multi-pitch generator is only available for enterprise customers ( see pricing ). The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. The second feature is a “biography generator.”

Software 122

Software Pitching Ethics Privacy 122

Cision

MAY 4, 2015

Let’s jump right into some of the new ways these platforms will help you meet your communication goals: Cision Social Edition. Cision Social Edition provides solutions for: Social Engagement. Social Media Integration. Integrate real-time social monitoring into enterprise applications. Tell your story.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. Digital media makes the event experience more personal and impactful for guests. G2Planet Blog: Six Compelling Stats and Facts About Enterprise Event Marketing.

Industry 71

Industry Marketing Enterprise Mobile 71

Solo PR Pro

AUGUST 19, 2014

Designed to fight overwhelm, all this month we’re offering specific recommendations for services that are cost-effective for indies, and aren’t enterprise-focused or overkill for our needs. Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test.

Tools 78

Tools eBook Print System 78

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Katie Paine's Measurement Blog

MAY 25, 2023

The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. You’ll want a monitoring company that can capture all the media that is essential to your business and to your stakeholders.

Measurement 52

Measurement Communications Survey System 52

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. As organic social media traffic tailed off last decade and mobile device usage made homepages less essential, email newsletters helped marketers direct readers back to their sites on a regular basis.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

MAY 12, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. When I first got into communications, social media was met with “Oh, so you Facebook all day.

Data 120

Data Nonprofit Analytics Instagram 120

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. Hub and spoke.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

AUGUST 26, 2018

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. Here’s a topline of what it costs to read some of today’s more respected journalistic enterprises: Bloomberg News : $34.99/month

Journalism 38

Journalism Newspapers Media Print 38