The Hoyt Organization

MAY 20, 2024

It is common knowledge that PR is a huge factor in corporations and enterprises. Public relations experts can advise you on how best to market your services, deal with the public, and handle challenges. Like any other brand on the market, it must be advertised to the right audience to be a success.

Healthcare 52

Healthcare Publicity Reputation Nonprofit 52

PRSay

MAY 15, 2024

And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful. Hinda Mitchell is the founder and president of Inspire PR Group , a national, multi-service public relations and marketing communications firm based in Columbus, Ohio.

Crisis 110

Crisis Crisis Management Crisis Communications Journalism 110

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Looking to buy enterprise software? Creating depth of message. Some products are complicated.

Brand 185

Brand Branding Marketing Wireless 185

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights.

Company 150

Company Enterprise Measurement Data 150

Sword and the Script

APRIL 20, 2021

She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. And I don’t think any competent marketing expert that’s being honest can. If I threw all my effort and attention solely in her marketing problem, I could move the needle move a bit, but it would all be for naught.

B2B 108

B2B Leadership Marketing Blogging 108

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

Facebook 0

Facebook Marketing Journalism Creativity 0

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Think again.

B2B 170

B2B Brand Branding Education 170

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Plan to Succeed. Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Wadds Inc.

NOVEMBER 11, 2023

The AI industry recognises the need to develop enterprise-level solutions. The market needs to settle down before serious investments can be made in workflow. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens.

Report 120

Report Publicity Training Policies 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Write the book on it. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

Stephen Waddington

NOVEMBER 6, 2018

Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd. Every other operational area in the enterprise has been through this transition. Marketing, sales and finance have all been modernised by technology and software as a service. Educating the market is critical.

Enterprise 111

Enterprise Media Software Measurement 111

Sword and the Script

MAY 13, 2017

There are so many variables to influencer marketing , it’s really hard to generalize advice. And that’s the theme for this week’s Unscripted Marketing links [UML]. That’s according to Aaron Brooks , in a contributed article for The Drum , titled Think big, go small: why influencer marketing isn’t about reach. Talk to Us!

Strategy 77

Strategy Marketing Measurement B2B 77

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing.

Publicity 86

Publicity Survey Enterprise Pitching 86

ImPRessions - Crenshaw Communications

MARCH 29, 2018

This Week in Enterprise Tech/This Week in Tech. As it affectionately calls itself, TWIT’s This Week in Enterprise Tech boasts the highest production value of the list. Other episodes include Why Enterprises Still Tip-Toe Around The Cloud and Next-Generation Ssds With Kingston. O’Reilly Data Show Podcast.

Enterprise 160

Enterprise B2B Interviews Engineering 160

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Jerry McGuire (1996) – Reputation Management. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.

Tools 170

Tools Government Crisis Public Affairs 170

Contently - Strategy

MAY 11, 2024

When executed well, a local SEO content strategy can offer mom-and-pop shops the chance to spar with enterprise-sized businesses with multiple locations. Building Local Backlinks : Establishing links from reputable, relevant local sources—like regional newspapers or business associations—can boost your visibility in local search results.

Local 97

Local SEO Strategy How To 97

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. Reintroducing your company to the market space? But what is branding, exactly? Driving conversions?

Measurement 40

Measurement Reputation Brand Branding 40

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. It will be a collaborative effort incorporating everyone from micro-, small and medium-sized enterprises (MSMEs) to upper-middle-class entrepreneurs.

Leadership 69

Leadership Biotechnology Policies Local 69

Sword and the Script

NOVEMBER 19, 2019

It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. 1) How did you get into marketing? . I was pre-med for two years and took a marketing class as an elective.

Storytelling 86

Storytelling Brand Branding Customer Service 86

Prakkypedia

DECEMBER 17, 2018

As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. Related reading A Snapshot of Public Relations , which explains the difference between PR and marketing]. The longer answer: hell, yes.

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center? Worse, it’s not just dangerous to marketing, it risks the model and focus of the business. The kicker?

Marketing 60

Marketing Conference Software B2B 60

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I recall being enraged watching members of Congress take energy drink marketers to task for allegedly pushing their products on kids, then realizing that, contrary to what my client believed, it was really not being as responsible as everyone thought. That’s how you build credibility with all audiences. Do the research.

Agency 140

Agency Enterprise Energy Retail 140

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy?

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Flack's Revenge

NOVEMBER 29, 2021

PR featured especially prominently in this epsiode due to the way Season 2 ended: Kendall Roy had turned on his dad during a press conference on national TV, taking a blowtorch to the enterprise over sexual abuse and coverup allegations related to their cruise line business. So there was the need for lots of damage control and maneuvering.

Pitching 156

Pitching Conference Enterprise Course 156

Reputation Us

NOVEMBER 28, 2022

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. But the potential for noncompliance and reputational risk seems higher than the potential for increased revenue.

Twitter 78

Twitter Banking Financial Employee 78

Flack's Revenge

NOVEMBER 29, 2021

PR featured especially prominently in this epsiode due to the way Season 2 ended: Kendall Roy had turned on his dad during a press conference on national TV, taking a blowtorch to the enterprise over sexual abuse and coverup allegations related to their cruise line business. So there was the need for lots of damage control and maneuvering.

Pitching 156

Pitching Conference Enterprise Course 156

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. See item #1 here for more. How could that be?”.

Data 88

Data Enterprise Survey Instagram 88

Stephen Waddington

JUNE 13, 2018

The best defence is monitoring, planning and bringing together a team experienced in front line communication and ongoing reputation management. If you work for a brand in communications, marketing or public relations I suggest it’s an event not to be missed. This has been a fascinating event to pull together.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example.

B2C 120

B2C B2B Software Consumer 120

Flack's Revenge

APRIL 23, 2015

Many PR and marketing teams target the usual suspects. Once a minor influencer and cog in IT procurement, they have emerged as a major force that can hold the keys to your market, further adoption of new tech and products and even make or break companies. Of course, marketing to developers is not new.

Software 120

Software Enterprise Groups Course 120