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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

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Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! YouTube is also second to Google as the world’s largest search engine. As search engines grow (i.e., Marketing’s funnel is changing.

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Improve Your Google Ranking with Search Intent & Optimization

Contently - Strategy

Every second, more than 40,000 queries hit Google’s search engine. Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Writing for intent parallels writing for SEO.

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Reverse Engineering: It’s for PR Pros, Too

Shift Communications

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. Write like they write.

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Meet the Media: Emma Lutjen, Associate Editor at EE World Online

Bianchi Biz Blog

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. Can you tell us what types of stories, trends, or issues are on your radar now? How do I write it so they follow along without getting bored?

Meeting 92
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How to Write an Eye-Catching Press Release Headline

PR Fuel

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52
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Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

As VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform. Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014.