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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. I also write for other publications and business clients as time allows. Can you tell us what types of stories, trends or issues are on your radar now? Writing that kind of piece is challenging as an EV enthusiast, but I felt compelled to do it.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

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Meet the Media: Emma Lutjen, Associate Editor at EE World Online

Bianchi Biz Blog

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. Can you tell us what types of stories, trends, or issues are on your radar now? There’s a way to write every story so it accomplishes both.

Meeting 92
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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. Pretty much anything that’s trending will already be discussed in trades.

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How to Write an Eye-Catching Press Release Headline

PR Fuel

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52
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Meet the Media: Gary Witzenburg, Freelance Automotive Journalist

Bianchi Biz Blog

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. A mechanical engineering graduate of Duke University, he is a former U.S. Can you tell us what types of stories, trends or issues are on your radar now?

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How to Adapt Content to Rank in Voice Search Results

Contently - Strategy

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Basic search engine optimization (SEO) principles still apply to voice searches. SEO is all about writing for the customer and creating content that answers burning questions.

SEO 128