Critical Mention

NOVEMBER 26, 2018

With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Search engines like Google are constantly changing their algorithms to filter out junk posts. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

MARCH 22, 2016

If PR firms tracking time and billing along these lines – hours worked vs. hours billed vs. hours realized – I suspect there would be subtle change year-over-year, but dramatic downward trend over a decade. 4 Key Trends Facing PR Firms of the Future. 4 Key Trends Facing PR Firms of the Future. A Trend in Client Service.

Survey 60

Survey System Trends Small Business 60

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Read on, and disregard at your own peril. Alas, times have changed.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs). Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.”

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

Beyond PR

MARCH 23, 2016

A major reason for this is that search engine algorithms are continually giving more weight to human behavior. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. If you’re writing a white paper, think about adding call-out graphics that highlight a quote or statistic used in the text.

Video 40

Video eBook Viral Infographics 40

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Instagram has an extensive set at its disposal to create its Annual Trends Report. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Did one of your whitepapers go viral—backlinked by many notable websites? But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending. Video to blog post.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

Did one of your white papers go viral or get backlinked by many notable websites? But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending at the time you created it. But simply transcribing your podcast or writing show notes won’t cut it.

eBook 52

eBook Video YouTube Blogging 52

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blogging is no longer an experimental trend that might be a waste of time. The blog is listed first for a reason; it’s the engine. But let’s be real — it’s not sexy. You’re doing it. She’s doing it. The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blogging is no longer an experimental trend that might be a waste of time. The blog is listed first for a reason; it’s the engine. But let’s be real — it’s not sexy. You’re doing it. She’s doing it. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. Be conscious of trending topics in your industry or current events that may impact your tweeting. Start with listening.

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). Charles Francis Jenkins, American inventor, engineer, and television pioneer.

Ethics 52

Ethics Communications Print Television 52