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Using PR to Improve SEO Reputation Management

Prowly

What is online reputation management in SEO? SEO reputation management, or online reputation management (ORM), is a proactive marketing tactic where you strategically manage the online information that your target audience comes across when searching for your brand.

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Reputation Management and Digital PR

The Proactive Report

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

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Are search engines controlling how we think?

PR in High Definition

Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. Are search engines controlling how we think? SEO actually has a critical role to play in reputation management.

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Why Reputation Management is important for individuals?

Prohibition

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

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PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound. What is SEO?

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How Barbie’s reputational overhaul painted the world pink

PR in High Definition

Of course, this iconic doll has never needed an introduction – her reputation has always preceded her. With her legacy spanning over sixty years, reshaping Barbie’s reputation was no easy or small feat. But a reputation cannot be reshaped by simply sweeping criticism under the carpet.

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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

Reputation management As voice search relies on providing quick, accurate answers, PR teams need to help companies enhance their authority and build trust online. This includes maintaining a strong brand reputation that is accurate and positive. Simple, effective content will aid voice search queries and help with discoverability.

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