Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)?

Crisis 203

Crisis How To Exercises System 203

David PR Group

JUNE 8, 2017

The story broke in the Harvard Crimson and soon went viral. And yes, I have chronicled many similar tales in my book How to Protect (Or Destroy) Your Reputation Online. 45% of employers use search engines to research job candidates. The best way to have a good online reputation is to have a good offline reputation.

Privacy 66

Privacy Reputation Google Engineering 66

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). And don’t forget to publish this content out to social media!

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). And don’t forget to publish this content out to social media!

Media 40

Media Viral SEO Engineering 40

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)?

Crisis 100

Crisis How To Crisis Management Exercises 100

David PR Group

OCTOBER 9, 2014

Our emphasis has shifted away from people and instead focused on the computer algorithms created by search engines. Now, I’m not saying that publishing good content eliminates the need for search engine optimization. Remember, your audience comprises people who you want to educate, connect with, and persuade. –John.

SEO 94

SEO Google Storytelling Writing 94

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Strategy 60

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The Digital and PR Evolution.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

MARCH 22, 2016

This means strengthening relationships with existing clients while also engineering systematic programs for attracting new clients that look a lot like the most profitable clients now. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters.

Survey 60

Survey System Trends Small Business 60

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Optimize your content for search engines by incorporating relevant keywords and shareable elements. Detail the initial situation, the client's goals, and their aspirations.

Case Study 130

Case Study Study Writing How To 130

The Resolution Blog

JANUARY 8, 2018

Google has just announced one the biggest changes to the search engine in recent years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Greater reach but also a potential reputation issue. Get up to date here. The results?

Tools 136

Tools Publicity SEO Measurement 136

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. With NewsWhip, brands can move from a delayed reaction based on hindsight to strategically acting with foresight.

Brand 78

Brand Branding Comparison Measurement 78

Burrelles Fresh Ideas

OCTOBER 31, 2023

SEO Benefits Newsjacking can also be a boon for your website’s search engine optimization (SEO). A single misstep can lead to a public relations nightmare, causing reputational damage. Creating content related to trending topics can increase your website’s search ranking and drive more organic traffic.

Ethics 101

Ethics Trends Social Media SEO 101

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. Improving their brand awareness and reputation. For clients, there are myriad ways Digital PR can help their website.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

AUGUST 27, 2018

His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. Distribution is effected by web crawlers and search engines." In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee.

Communications 60

Communications Analysis Web Handbook 60

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. You need to really establish the set of facts rooted in research engineering and science, which infrastructure is, you need to use that to your advantage.

Data 78

Data Media Analytics Energy 78

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

DECEMBER 26, 2017

Cultivate a reputation through earned and social media by working on causes beyond revenue-driving efforts. If your brand is a jester, too, leverage your reputation as a comedian in your social media posts. If you’re always funny about it, your social accounts could become viral destination sites. The Jester. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

Cision

JULY 25, 2016

And if a superuser is adversarial to your brand, even superfluous engagement may be damaging to a brand’s reputation. To do anything tangible with this level of engagement and conversion, you need a massive amount of scale – and it helps to understand that content streams are engineered to restrict access to superusers.

Facebook 120

Facebook Instagram Measurement Twitter 120

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. This is partly due to the research that is likely to be involved but also because long-form content can take much longer to review and edit, as opposed to a single infographic.

Infographics 160

Infographics Data Blogging Mobile 160

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation. and regulatory burdens at home.

Google 185

Google Reputation Engineering Internal 185

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. What’s the cost of a brand crisis?

Crisis 180

Crisis Airlines Brand Branding 180