Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.”

Case Study 170

Case Study Engineering Measurement Big Data 170

PR Fuel

JULY 28, 2021

Gaining recognition for milestones is an important part of growth for your reputation and customer base. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. If your current sales and reputation stayed as is, where would you be? R – Relevant.

How To 105

How To Engineering Google Web 105

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It would be unthinkable in another professional discipline such as engineering, law, management or medicine. It has a latent insecurity about its contribution to reputation and marketing.

Case Study 201

Case Study Conference Exercises Print 201

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Unpaid search engine traffic. Wait, what is earned media?

Media 99

Media Nonprofit Pitching Analytics 99

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

MAY 11, 2024

It generates two types of results for local queries: “organic results,” or the blue links you’re accustomed to seeing on Search Engine Results Pages (SERP); and “local pack,” which showcases top business listings on Google Maps. Businesses seeking to maximize visibility should aim to appear in both.

Local 97

Local SEO Strategy How To 97

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation.

Retail 62

Retail Marketing Analytics Social Media 62

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. Content creation (81%).

Industry 113

Industry Measurement SEO Corporate 113

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Reputation Is Brand. The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. The Big Picture. Part 2: Owned Media.

Trends 161

Trends Publicity SEO Advertising 161

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158

Crisis Reddit Reputation Tools 158

Melissa Agnes

FEBRUARY 5, 2015

Negative SEO is the practice of using black hat search engine optimization (SEO) techniques to sabotage a competitor’s search engine rankings. Here’s what he had to say: “The penalties against an organization for manipulating — or hiring someone to manipulate — search engine results could be severe.

SEO 124

SEO Engineering Crisis Crisis Management 124

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? This interview has been edited for length and clarity.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”

Publicity 134

Publicity Analysis Public Affairs Measurement 134

PR Fuel

SEPTEMBER 2, 2021

High-traffic websites often have more visitors and are often watched by other sites and search engines. While a lot of traffic could mean a reputable press release service, you should also consider other factors on this list. How can you know if you’re moving ahead or lagging if you don’t measure and evaluate your success?

Software 99

Software Measurement Reputation Meeting 99

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 110

Video Marketing SEO Social Media 110

Landis PR

JUNE 26, 2023

With the proper prompt engineering, PR pros can enhance PR campaigns by delivering messages tailored to specific demos and interests. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Signal AI Acquires Kelp . Terms were not disclosed.”. I’d link to the BI story, but it’s gated.

Publicity 86

Publicity Survey Enterprise Pitching 86

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Spam links don’t fool search engines.

SEO 74

SEO Strategy Engineering Local 74

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 87

Employee Real Estate Video Internal 87

PR in High Definition

FEBRUARY 18, 2019

Whether it was or wasn’t, only he knows, but it undoubtedly was an impressive use – or, should I say, manipulation – of online tools to build a reputation for his band. What will have had the biggest impact on Threatin’s reputation as a band worth putting on a stage was the comments and reviews posted on the channels.

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Your PR investment should be commensurate with your size and reputation risk, as well as the opportunity to build business through positive outcomes. Bad timing.

How To 149

How To Government Product Launch Internal 149

The Resolution Blog

SEPTEMBER 8, 2015

Are too many PR people doing the equivalent of burying their heads in the sand over new Search Engine Optimization opportunities? It enables you to align with Business Goals, measure, identify, and establish ROI in your work. While ostriches burying their heads in sand may be a myth, it does provide a telling metaphor for PR people.

SEO 120

SEO Google Engineering Data 120

Newsfile

JUNE 28, 2023

Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success. Public Relations & Reputation Management: Keep track of what is being said about your company.

Media 52

Media Analytics Radio Google 52

Buzzstream

JANUARY 22, 2024

For SEO, links from relevant sites tell search engines that your site is also contextually relevant, helping support your ability to rank. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. All in all, give the site the “eye test”.

Analysis 90

Analysis SEO Guidelines Google 90

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Bianchi Biz Blog

OCTOBER 5, 2020

Perhaps one example is a story about Anthony Lewandowski, the controversial star engineer at Google who founded a self-driving trucks startup that was later acquired by Uber. It wasn’t the biggest story of the year by any measure, but it’s one of those pieces that I look back on with pride. But that’s not my job.

Transportation 91

Transportation Meeting Report Media 91

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly. If they’re trusted, then you’re trusted.

Marketing 239

Marketing Television Handbook Web 239

PR Fuel

JULY 21, 2021

Tracking your progress can help you measure the success of each press release submission. Earning media, on the other hand, can build your brand’s credibility and reputation. It’s important to measure both forms of ROI. Measurable. Increasing your search engine rankings. Attainable. Results-Driven.

Measurement 105

Measurement How To Engineering Consumer 105

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

The Resolution Blog

OCTOBER 7, 2015

To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations. And, hey guys, it’s not like we have our troubles to seek as an industry when it comes to reputation. #B: Search Engine Watch. Search Engine Land. The Guardian.

SEO 120

SEO Engineering Content Marketing Agency 120

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. – elevate your status to the top on search engines and short lists.

Writing 49

Writing How To Engineering Education 49