Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> They gave engineers a percentage of free time to develop new products.

Software 112

Software B2B Company Marketing 112

The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Just recognize that most media now gets found and consumed either on search engines or social platforms. SOCIAL MEDIA MEASUREMENT. WHY MEASURE DIFFERENTLY?

Measurement 100

Measurement Analytics Social Media Google 100

Agility PR Solutions

MAY 17, 2021

The post Corporate sustainability goals measurement—delivering tangible results remains a challenge appeared first on Agility PR Solutions.

Corporate 78

Corporate Measurement Construction Engineering 78

Onclusive

JUNE 22, 2016

A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes. I expanded upon this thought recently in the Forbes article “Six Questions to Ask Before You Hire a Media Agency,” noting that being crystal clear on […].

Agency 218

Agency Measurement Media Engineering 218

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. You can watch a replay of the session, which included a discussion on PR measurement and SEO, here. to help you become more efficient,” she said. “The

SEO 129

SEO Measurement Television Google 129

PR 20/20

APRIL 29, 2023

Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. This is traffic that is coming from a search engine results page (SERP) and is a good indication of how optimized your content is. But how do you find these metrics?

Tools 70

Tools Measurement Strategy Analytics 70

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. One of the measurements there is Direct Traffic.

Measurement 100

Measurement Analytics Google Social Media 100

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. It’s for PR pros, too.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

PR 20/20

DECEMBER 14, 2022

I t’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Develop a marketing strategy worth measuring. Analyze site traffic sources.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. This will help protect your site’s overall performance should a search engine algorithm change. Plus, having diverse traffic sources improves SEO. Look at New and Returning Visitors.

Analytics 120

Analytics Google Measurement SEO 120

Onclusive

MARCH 8, 2016

I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy.

Measurement 150

Measurement Engineering Media Industry 150

The Resolution Blog

DECEMBER 17, 2015

When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. Link count within PR coverage is another key element to measurement. Social interaction. Google influence. would be the perfect mix for the modern PR professional. Domain Authority.

Measurement 120

Measurement Analytics SEO Google 120

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

5W PR

JANUARY 3, 2024

Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Optimizing online content to improve visibility on search engines through SEO. Utilizing data to measure the effectiveness of marketing efforts. Developing innovative and attention-grabbing campaigns.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

DECEMBER 6, 2021

With Onclusive’s News Engine Optimization (NEO) technology, PR pros can hone in on the most impactful soundbites by discovering which messages and keywords have the highest pull-through, which were amplified the most across social media, and which drove the greatest amount of website traffic and actions.

Media 370

Media Comparison Software Enterprise 370

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. NEO (News Engine Optimization).

Media 186

Media Measurement Software Storytelling 186

Sword and the Script

FEBRUARY 23, 2021

In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search. For brand builders, PR is an engine for both awareness and search engine traffic. Many of the PR media monitoring tools use domain authority as a measure of coverage quality.

SEO 129

SEO Engineering Google Study 129

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

Deirdre Breakenridge

FEBRUARY 13, 2017

A Guest Post By Kelly Byrd, PR Engineer, AirPR. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. This use is not just about measuring success, it is also to inform strategy. Don’t let your brand miss out!

Data 146

Data How To Big Data Engineering 146

Axia PR

JUNE 18, 2022

Search engine optimization is an essential part of increasing domain authority. Domain authority is a metric used to measure how well your website will place in a given search. Domain authority, also called DA, was first developed by Moz and will rank your website from zero to 100 in terms of search engine placement.

Engineering 62

Engineering Measurement How To SEO 62

Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Our old goal was to measure PR, but that is shifting to the need to drive business impact. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. With that in mind, here are five of our top tips for making sure your campaigns convert. Set your campaign goals and make them SMART.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Formerly the SiriusDecisions Summit, now produced by the eminent industry analyst Forrester Research , this premier event for B2B marketing, sales and product leaders sets out to empower their strategies, fuel the revenue engine and drive the business forward. MarTech Conference (March & September, Virtual).

Conference 304

Conference B2B Content Marketing Case Study 304

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. Consistency Remember, building trust is a marathon, not a sprint.

Publicity 78

Publicity Brand Branding Ethics 78

Onclusive

DECEMBER 7, 2016

While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — […]. In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day.

Engineering 150

Engineering Writing Pitching Measurement 150

Onclusive

NOVEMBER 1, 2016

Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. Along with my co-founder Raj Sathyamurthi, my founding team members Rebekah Iliff and Patrick Liang, and a growing team of more than thirty engineers, sales people, customer success managers, and […].

Engineering 150

Engineering Measurement Industry Trends 150

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

PR Fuel

JULY 28, 2021

To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. M – Measurable. Try focusing on website traffic, social media mentions, and search engine results. Check Search Engines. The most popular search engine is Google.

How To 105

How To Engineering Google Web 105

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Unpaid search engine traffic. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97