Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities.

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158

Crisis Reddit Reputation Tools 158

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. “The

Publicity 85

Publicity Survey Enterprise Pitching 85

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Well-informed PR content is much more likely to engage audiences and will ensure that your brand is regarded as a reputable source of information. How to Search As a PR professional, you should already be well acquainted with search engines like Google. However, have you ever paused to consider whether your search skills are up to par?

Google 80

Google Reputation Analytics Industry 80

The Resolution Blog

AUGUST 1, 2019

It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. Never before have we understood our target audiences so clearly, communicated to them so precisely or measured our work so realistically. Your data is in circulation ’.

Ethics 120

Ethics Publicity Data SEO 120

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? This interview has been edited for length and clarity. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

The Resolution Blog

SEPTEMBER 8, 2015

Are too many PR people doing the equivalent of burying their heads in the sand over new Search Engine Optimization opportunities? It enables you to align with Business Goals, measure, identify, and establish ROI in your work. While ostriches burying their heads in sand may be a myth, it does provide a telling metaphor for PR people.

SEO 120

SEO Google Engineering Data 120

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Your PR investment should be commensurate with your size and reputation risk, as well as the opportunity to build business through positive outcomes.

How To 149

How To Government Product Launch Internal 149

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 110

Video Marketing SEO Social Media 110

PR in High Definition

FEBRUARY 18, 2019

Whether it was or wasn’t, only he knows, but it undoubtedly was an impressive use – or, should I say, manipulation – of online tools to build a reputation for his band. What will have had the biggest impact on Threatin’s reputation as a band worth putting on a stage was the comments and reviews posted on the channels.

Engineering 67

Engineering Reputation Social Media SEO 67

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Even with prompt engineering, much of the content is still largely generic and devoid of emotional marketing value.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Bianchi Biz Blog

OCTOBER 5, 2020

While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. It wasn’t the biggest story of the year by any measure, but it’s one of those pieces that I look back on with pride.

Transportation 92

Transportation Meeting Report Media 92

Landis PR

JUNE 26, 2023

With the proper prompt engineering, PR pros can enhance PR campaigns by delivering messages tailored to specific demos and interests. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

Buzzstream

JANUARY 22, 2024

For SEO, links from relevant sites tell search engines that your site is also contextually relevant, helping support your ability to rank. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. All in all, give the site the “eye test”.

Analysis 91

Analysis SEO Guidelines Google 91

Stephen Waddington

FEBRUARY 12, 2019

The result is pointless at best and a reputational issue at worst. Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. PR missed out on search engine optimisation and is crying shy on paid media. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This way they can ensure they have a data-driven approach, while also preventing any potential damage to their reputations.

Trends 88

Trends Data SEO Consumer 88

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. It’s proof that reputation can be destroyed in a day.

Analytics 40

Analytics Crisis Data Measurement 40

NewsWhip

JULY 29, 2021

Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Measuring brand reputation | Jump to text. Follow Brian on LinkedIn. Talking Points. Brian: Yeah, absolutely.

Brand 78

Brand Branding Marketing Data 78

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Instead of casting a wide net and hoping to gain leads, ABM encourages marketers to define their target buyers first, and then reverse engineer the funnel to target them. First step: measure everything.

Trends 57

Trends Marketing Software Video 57

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content. SCHEDULE A DEMO.

Data 60

Data SEO Engineering Strategy 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Marketing predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Content Forecast Calls for Users, Search Engines, Customization, and More.

Conference 40

Conference Internal International Leadership 40

Melissa Agnes

FEBRUARY 24, 2015

Mobile technology continues to evolve and change, leaving us exposed to new and growing risks, from hacks and data breaches to communication challenges. It’s the engine that drives it. Over the last few years, a lot of change has occurred. Human behavior is at the heart of this digital landscape.

Social Media 113

Social Media Viral Crisis Management How To 113

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 21) Consolidation of marketing automation technologies. “We

Social Media 96

Social Media Marketing Media Creativity 96

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

MARCH 21, 2024

High Site Authority Domain Authority (DA) and Domain Rating (DR) measure a site’s likelihood of organically ranking for keywords. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric. Helpful Content pushes users to create content that is well-researched and made for users, not search engines.

Construction 62

Construction How To Media Google 62

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120