Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 64

Internal International Data Media 64

Onclusive

MARCH 19, 2019

Drive increasing alignment across Sales, Product, Operations, and Engineering to deliver for our customers’ key business challenges. Communicate the value of these solutions to the customers internal teams and executives. Passionate about content, data and technology and how it can be leveraged to drive business impact.

Measurement 150

Measurement Engineering Data Content Marketing 150

Critical Mention

JULY 15, 2020

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We About Critical Mention.

Media 108

Media Radio Television Engineering 108

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. Couch Control: Measurement Therapy for PR Pros. What do you hope to learn at the PRSA 2015 International Conference?

Conference 40

Conference Internal International Leadership 40

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them. Insufficient budget.

How To 149

How To Government Product Launch Internal 149

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Bianchi Biz Blog

APRIL 13, 2023

This is important because to submit a successful nomination, you’ll need the support from a number of departments, including product development, sales, engineering, plant managers, legal and more, as well as customers. Nominations to submit an innovation for consideration are open now through June 23, 2023.

Automotive 80

Automotive Mobile Technology Social Media 80

Solo PR Pro

DECEMBER 22, 2020

AMEC Global Summit on Measurement. Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. Too close to propaganda.

Training 80

Training Measurement Technology Engineering 80

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. Or do they?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. The case study says the Cisco AR catalog has more than 2,500 weekly users. Further, Ms.

Case Study 96

Case Study B2B Study Marketing 96

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. It Demands Accountability.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Instead of casting a wide net and hoping to gain leads, ABM encourages marketers to define their target buyers first, and then reverse engineer the funnel to target them. First step: measure everything.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. In a nutshell, it’s Ahrefs estimate of how well a site will rank in search engines like Google.

SEO 65

SEO Tools Engineering Web 65

Deirdre Breakenridge

MARCH 7, 2016

If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position. Strong knowledge of research practices and measurement (especially as they relate to social technologies). ” For Verizon, it is unlikely that they will hire a candidate right out of college.

Communications 120

Communications Interviews Social Media LinkedIn 120

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts. Read on to learn how you can use HubSpot to boost efficiency for measurable, bottom-line results.

Software 47

Software Internal International Tools 47

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Automate content (at scale). Create ad copy.

Marketing 42

Marketing Analytics Analysis Technology 42

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. Their value and success will be measured by outcomes, not outputs.”. The marketing services industry is in a state of flux.

Agency 40

Agency Marketing Financial System 40

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Maxim Behar

JANUARY 28, 2024

Each country has its laws, there are international laws. Just like back in the day, 120 years ago, when Henry Ford introduced the first car, called the gasoline cart, and everyone said, "No, this cannot exist because where will we get gasoline, what if the engine breaks, what if the tire bursts, what if we hit someone? No, it can't be."

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Internal links. Use it here.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Maxim Behar

JANUARY 11, 2024

When he presented it to journalists, he said, "This is the car, I put petrol in it, start the engine, and off it goes". What if a tire blows, what if the engine breaks down, what if you hit this thing? Host: Any new technology as you said needs time and adaptation. What do they all have in common? What qualities do they have?

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

APRIL 11, 2024

Just observe the videos shown on international television, if shown at all. Maybe it's a bit of a mistake, but I hold the market environment in high regard; I see it as the engine driving every society. It's absurd that in the midst of all this technological and societal revolution, our political system remains unchanged.

Television 59

Television System Interviews Travel 59

Beyond PR

OCTOBER 27, 2016

I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. or unintegrated, left alone to talk to themselves in a silo, an echo chamber of loneliness. Boy, was it overwhelming.

Communications 40

Communications Tools Analytics Television 40

PR 20/20

OCTOBER 14, 2016

Hummingbird, implemented about three years ago, is the search engine’s algorithm as a whole, which encompasses other algorithms. However, last October, Google introduced a machine learning artificial intelligence (AI) technology called RankBrain. Want to build a strategy in 2017 that's measurable, attainable, and above all, actionable?

SEO 40

SEO Content Marketing Strategy How To 40

Contently - Strategy

JULY 12, 2024

Headlines and subheads Bullet points and numbered lists Revisit links The best way to frustrate your visitors and confuse search engines is to keep outdated and broken links. If you want to maintain and grow your audience, revisit all your internal and external links to ensure they are relevant and functioning.

How To 52

How To Engineering Guidelines Google 52

Maxim Behar

JULY 4, 2024

Secondly, we have media that can be measured for the first time in history. Back then, there was no method to measure how popular an article or news article was in the newspaper. . – you can get a complete picture of the users at any time. But that is interactivity – to enter and say your opinion, and then they say theirs.

Newspapers 59

Newspapers Social Media System Writing 59

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy.

Agency 161

Agency Meeting Retail Energy 161

Critical Mention

JUNE 8, 2021

“We will continue to add features, functions and content that gives PR, corporate communications and marketing professionals a single unified platform from which to track, measure, share and grow their brands.”.

Industry 78

Industry Radio Media Analytics 78

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

wiredPRworks

APRIL 29, 2020

We had a whole host of technology providers who came along and solved problems in audience identity resolution. Can you talk a little bit about the different levels and the layers of measurement that you do? Especially when comparing us to other technology companies at the same stage. Was it possible to automate them?

Creativity 52

Creativity How To Engineering Advertising 52