5W PR

MARCH 27, 2024

Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. Use relevant keywords and follow SEO best practices to improve visibility on search engine results pages. The higher the company ranks, the more likely its content will be seen by potential customers and media.

Publicity 78

Publicity Strategy How To Marketing 78

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. You can include other media, such as videos and images to make your blogs more interactive. Craft a Creative Headline.

Social Media 66

Social Media Media Mobile Infographics 66

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Prohibition

JANUARY 29, 2024

Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this. This signals to search engines that your website is active and relevant. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.

Blogging 62

Blogging SEO Engineering Mobile 62

5W PR

NOVEMBER 3, 2023

Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. Regularly updated content not only builds brand authority but also improves search engine visibility.

Marketing 78

Marketing Infographics Content Marketing Data 78

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Share Your Press Release on Social Media to Expand its Reach.

Writing 310

Writing How To Infographics Pinterest 310

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Search engine optimization (SEO). They build trust and credibility.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Share Your Press Release on Social Media to Expand its Reach.

Writing 293

Writing How To Infographics Pinterest 293

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Miscellaneous social networks.

How To 198

How To Real Estate Web Case Study 198

The Proactive Report

JULY 31, 2017

To get on her radar at this crucial first step on the stakeholder journey, your content should rank well in search engines for all the generic terms people might search related to your brand. You also need content that’s visible in social media. Optimize every piece of content so it is perfectly formatted for search engines.

Engineering 188

Engineering Interviews Infographics Social Media 188

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. Tap into the infinite communities of followers through the world of social media.

Conference 62

Conference Marketing Instagram YouTube 62

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In a 2018 study by TrustRadius, 75% of respondents said they used info from third-party sources (analyst reports, independent media news, and consultants) to make their decisions. In many ways B2B PR is a more efficient engine of promotion.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media. Most companies have websites full of engaging images and video to appeal to online audiences. Personalize Your Brand.

Infographics 283

Infographics Consumer Video Examples 283

Cision

JANUARY 9, 2018

Spark engagement from new audiences by delivering your blog content to targeted influencers while driving search engine visibility. Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. It might mean providing quick tips in a video or on an infographic. You post uplifting or funny or thoughtful memes on social media for them to like and share.

Publicity 70

Publicity Small Business Advertising Advertising 70

The Proactive Report

JULY 23, 2018

Danny Sullivan, Search Engine Land founder, and editor. Using that same logic, Google regards any link that you put into a piece of content about the brand (press release, article, blog post, infographic) as an owned link. We know how that works; it’s one of the core functions of PR. Owned Links. Any link that you created is owned.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Business Wire

FEBRUARY 21, 2017

Search engines showcase the first 70 characters of your headline. Social channels tend to pull in the entire headline (along with your Business Wire news release summary) Don’t forget about mobile devices. Keep in mind, ideal headline character counts can vary by platform and news partner.

Writing 216

Writing Report How To Google 216

5W PR

JULY 15, 2020

Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Modern media kits are future-proof and adaptable.

How To 176

How To Media Guidelines Pitching 176

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Announcing Newsworthy Content.

Infographics 105

Infographics SEO Writing Pitching 105

Rock the Status Quo

SEPTEMBER 2, 2015

Are we focused on social media platforms with hardly any users? S ocial media is fantastic – but choosing the right platforms to focus your effort is critical. The marketing industry overflows with massive hype about social media – but is it worth the time investment? There’s a MASSIVE DIFFERENCE.

Instagram 100

Instagram Pinterest YouTube Social Media 100

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). Free Images (.cc)

Engineering 120

Engineering Creativity Google Community 120

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Some rules of thumb include making sure the title of your post contains your key word or words as well as within the post, so that search engines recognize an in-depth piece. Another tip: while you may fall in love with your clever title that involves a play on words, search engines prefer simpler and more direct headlines.

Blogging 136

Blogging Writing Engineering Analytics 136

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You’ll find Michelle Garrett at the intersection of PR, content marketing and social media.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Cision

AUGUST 17, 2015

.” Yet Pinterest may be the Rodney Dangerfield of social networks. In a Newsweek article describing the major Presidential candidates and the major social media channels that they use, Pinterest isn’t mentioned at all (newcomers Periscope and Meerkat are though). Pinterest is engineered for monetization. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

PR Fuel

JUNE 5, 2020

It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. There needs to be a specific and timely reason why readers should be interested. Why Do Press Releases Still Matter?

How To 98

How To Ethics SEO Guidelines 98

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

OCTOBER 19, 2015

Now, they’re also in charge of social media and content marketing. Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Search engines used to be the main source for content distribution and promotion. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

PR 20/20

JULY 9, 2020

Branded as the all-in-one marketing toolkit, SEMrush is designed for digital marketing professionals across search engine optimization, social media, content marketing, market research, and more. Templates range from social media posts to marketing collateral to infographics (and tons in between).

Google 90

Google SEO Trends Content Marketing 90

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Strategy 96