Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Step 2: Plan and train your team.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Communications Conversations

JANUARY 23, 2020

“What should our hash tag strategy be?” Your time and energy is better spent elsewhere. I typically cite three big reasons for rejecting the notion that we need a “hash tag strategy”: 1 – It’s not how people use social media. “We don’t need one.” Not in 2020.

Strategy 132

Strategy Sports Instagram Conference 132

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B).

Strategy 106

Strategy B2C B2B Resources 106

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. This was by far the one that I felt generated a lot of buzz, energy, and excitement.

Social Media 78

Social Media Analysis Media Viral 78

Onclusive

AUGUST 3, 2020

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media.

Media 397

Media Pinterest Measurement Trends 397

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The post Reputation Management and Digital PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Digital PR 246

Digital PR Reputation Employee Energy 246

Rock the Status Quo

JANUARY 13, 2015

TEN YEARS of social media growth, experimentation and learning. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Without acting based on a strategy, you have no direction to guide your actions.

Social Media 100

Social Media Media Facebook B2B 100

Barokas

SEPTEMBER 12, 2019

A sustainable strategy is essential. . The goal here is to reduce the time, money, and energy output required to create content, over the long term. Dig through comments or pull from presentations, successful blogs and your most engaging social media posts. You can do the same for digital media. Less is more.

Strategy 84

Strategy Case Study Energy Banking 84

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 88

Agency Energy Crisis Management Industry 88

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. Call them tips, or a way of life in the world of media! Energy and enthusiasm are contagious.

Strategy 52

Strategy Interviews Pitching Energy 52

Bianchi Biz Blog

MARCH 7, 2024

This sector’s growth is complemented by robust capital markets and a surging real estate industry, alongside advancements in renewable energy technologies and the burgeoning natural gas market. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. million users Instagram : 4.19

Print 104

Print Marketing Real Estate Automotive 104

5W PR

AUGUST 31, 2023

Whether a beverage brand is promoting a new energy drink, a refreshing fruit juice, or a sophisticated wine, there are a few strategies brands can use to create a beverage advertising campaign that leaves a lasting impression. Ensure that the branding is consistent across all campaign materials, from social media posts to billboards.

Brand 78

Brand Branding How To Advertising 78

Newsfile

NOVEMBER 14, 2023

You can tailor your own holiday press releases with the strategies learned here. As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. Also, it provides essential insights for businesses planning their holiday strategies. Our #BlackFriday deals are here!

Examples 116

Examples Energy Retail Product Launch 116

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 52

Strategy Case Study Marketing Energy 52

5W PR

FEBRUARY 28, 2024

With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels. What is SXSW?

Brand 78

Brand Branding How To Film 78

wiredPRworks

MAY 3, 2021

“As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com.

Course 52

Course Case Study Strategy Energy 52

Karen Freberg

MAY 17, 2018

I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. We first got connected on Twitter, and then she joined the Social Media Professors group I manage on FB. I can’t WAIT for you all to see the new social media certification!

Social Media 48

Social Media Media Education Energy 48

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

PRSay

SEPTEMBER 20, 2019

So, how do you incorporate internal communications into your brand marketing strategy? In fact, research shows that by developing a strong employer brand, companies can attract and retain a talented workforce, and also develop employees who promote the company on their own social media channels. .

Internal 126

Internal International Communications Strategy 126

Doctor Spin

APRIL 7, 2023

I sometimes use the hidden arena PR strategy. On rare occasions, I put the hidden arena PR strategy to good use. An activist is an individual or a group member actively seeking to promote, impede, or direct social, political, economic, or environmental change. You see, sometimes there are people just waiting to become activists.

Strategy 52

Strategy Groups Resources Wikipedia 52

Karen Freberg

FEBRUARY 4, 2019

but what brings together many professionals across social media and marketing together: The Super Bowl Ads ! Mr. Peanut , a client of Gary Vaynerchuk and VaynerMedia, got everyone’s attention here with their social media presence with their GIFs, engagement with brands, and their giveaways they were sending out to people.

Social Media 58

Social Media Trends Media Course 58

Communications Conversations

APRIL 18, 2019

What’s Castle Danger doing with their social media? Surely, their social media strategy must be rock-solid to drum up that kind of support! And, to a good extent, Castle Danger does do a nice job with its social channels. Pour your energy into Instagram and Facebook instead. of the month.

Social Media 76

Social Media Instagram Media Marketing 76

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 40

Strategy Case Study Marketing Energy 40

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The answers to these questions will dictate strategy and help PR specialists discern what storylines can achieve the visibility they need. These sectors may range from education, government and energy to financial services, healthcare and insurance. React to breaking news. But, pick your battles.

Enterprise 261

Enterprise Privacy Government Software 261

Prohibition

OCTOBER 20, 2021

We recently started working with US sports nutrition giant Nutrabolt, supporting the launch of America’s fastest growing performance energy brand, C4, to a UK audience. The project means we are leading on C4’s UK content creation and influencer activity, underpinned by a comprehensive organic and paid social strategy.

Energy 62

Energy Sports Creativity Instagram 62

wiredPRworks

MAY 3, 2021

“As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com.

Course 40

Course Case Study Strategy Energy 40

Stern + Associates

APRIL 17, 2024

Rosabeth Moss Kanter | Harvard Business School Professor, New York Times Best-Selling Author, Social Scientist and Distinguished Expert on Strategy, Innovation and Leadership for Corporate Change; Author, “ MOVE ” and “ Think Outside the Building ” “People hate uncertainty even more than they hate change.

Policies 99

Policies Leadership Mobile Employee 99

Contently - Strategy

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. Music gives a Reel its energy. Post Consistently to Keep Your Social Reels Relevant Posting regularly—four times a week or more—is key to a successful Reels strategy. Learn more about content strategy every week.

Brand 92

Brand Branding Instagram Video 92

Cision

AUGUST 10, 2017

We caught up with her to learn more about her new role, PR lessons she learned and how does one execute a successful PR strategy. The ability to be flexible with any strategy or plan of attack is key. What are the main components of a successful PR strategy? Identifying the objectives upfront leads to a more powerful strategy.

Energy 212

Energy Creativity Social Media Strategy 212

Waxing UnLyrical

DECEMBER 13, 2018

This is not your typical post about planning and strategy because that would be a waste of your time. The core of this is to recognize that you are THE KEY to the success of any planning or strategy you put into place. Your best winning strategy begins in your mind! Get away from all communication, social media, etc.

Strategy 70

Strategy Energy System Small Business 70

Cision

JUNE 2, 2015

Once you’ve pulled trending content to assess, you essentially have your own database to establish qualitative and quantitative metrics and create a bank of information to best inform your strategy. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. Is it tactical or strategic?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 Tip #1 : Know your purpose.

Energy 190

Energy Mobile Community Measurement 190

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level? What benefits does it provide?

Local 227

Local Energy Agency Policies 227

Deirdre Breakenridge

MAY 30, 2019

How can leaders communicate more effectively through social media? Jacobs holds Associate Certified Coach (ACC) credentials from the International Coach Federation (ICF) and is accredited as a Certified Professional Coach (CPC), Energy Leadership Index (ELI) Master Practitioner and a COR.E About #PRStudChat.

Leadership 236

Leadership Community Energy Blogging 236

Melissa Agnes

AUGUST 12, 2014

It takes time and energy to build a community of trust. It’s not something you can buy or demand, but something that needs to be earned over time – and focusing on building trust as a crisis preparedness strategy is important. The Social CEO. However, this social presence needs to be human and needs to be real.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. Target was in the news over the weekend.

Social Media 60

Social Media Product Launch Instagram Media 60