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The main mistakes of brand newsrooms and how to avoid them

Presspage

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Looking for an in-depth guide to getting started with SEO?

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The GPT-3 marketing and public relations practitioner

Wadds Inc.

The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere. These issues aside there are clear applications emerging for GPT-3 in content marketing, media relations, SEO, and social media.

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Is Media Relations Dead?

Bianchi Biz Blog

Survey after survey shows that today’s journalists are being asked to do more than ever, in terms of covering broader beats and filing more stories across more traditional and digital platforms, doing more social media promotion and amplification of those stories, and creating more blog posts, videos and webinars, amidst shrinking newsroom staffs.

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Using Explainer Videos to Nurture Brand Recognition and Permanence

Burrelles Fresh Ideas

A playful, bouncy text animation can inject energy into the video, generally suitable for a youthful brand, while a smooth, slow animation can evoke a sense of professionalism and trust. Animations can guide the viewer’s eye and emphasize key points, making the information more memorable.

Video 85
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. 7 best PR uses for video.

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Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Buzzstream

TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value. Remember that you are spending time and energy to find and reach out to these influencers, and all efforts will be in vain if you don’t do it strategically. They help you improve your SEO and gain organic traffic. Image Source.

YouTube 116
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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.