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The main mistakes of brand newsrooms and how to avoid them

Presspage

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Looking for an in-depth guide to getting started with SEO?

Brand 88
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. 7 best PR uses for video.

Video 149
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Instagram is Sexy, But Does Your Audience Actively Use It?

Rock the Status Quo

Are we focused on social media platforms with hardly any users? S ocial media is fantastic – but choosing the right platforms to focus your effort is critical. The marketing industry overflows with massive hype about social media – but is it worth the time investment? There’s a MASSIVE DIFFERENCE.

Instagram 100
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7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Videos appeal to everyone no matter their age range, economic status, or social media preferences. This happens to all of us.

Video 120
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Marketing After Facebook for Brands [VIDEO]

Shift Communications

Social media. Earned media. Owned media. Paid media. ?. 00:01:43] Well, think about what constitutes at least digital marketing these days: search marketing, social media marketing, earned media, owned media, and paid media. What are you doing for your SEO?

Facebook 116
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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

It’s also really important for SEO. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. “To find patient advocates, social media is a great tool,” said Nancie George, head of content at Oshi Health, which specializes in digestive healthcare.

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Create More Content…. Without Actually Creating More

Rock the Status Quo

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. It’s also great for SEO, thanks to the transcript Slideshare automatically creates for an upload. . Who doesn’t love social signals and sharing?