Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

He continues a series of conversations with professionals from various fields of activity about the causes, essence, and consequences of crises - business, reputation, cancel culture, war, etc. Sergii Bidenko: During crises, people need strength and energy to fight stress. How can you tell if something is wrong with it?

Energy 52

Energy System Exercises Examples 52

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. In the current volatile operating environment, organizations are in high need of support in building sustainable reputation and trust.

Ethics 52

Ethics Survey Insurance Insurance 52

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. It’s precisely the type of commitment that could grow into a recognized element of a company’s reputation as an advocate for gender diversity in tech.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

JUNE 12, 2018

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. Lee also proposed to John D. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. Recruitment has stalled in all but replacement and investment roles.

Agency 98

Agency Publicity Marketing Banking 98

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Q: By taking a stance on social justice issues, explain how this may affect your credit union’s reputation. Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Q: By taking a stance on social justice issues, explain how this may affect your credit union’s reputation. Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. The same holds true with clients, partners, and internal bosses. I don’t mean blind support in the face of malfeasance or unethical conduct. I’m talking about ordinary client indoctrination.

Agency 140

Agency Enterprise Energy Retail 140

Melissa Agnes

JUNE 4, 2014

So what can hospitals do to protect their patients and their own reputation from this and similar crises? What types of incidents put your patients in harms way and threaten your reputation? Is there a way to incorporate mobile applications as a crisis preparedness and communications strategy (either internally and/or externally)?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

PR in High Definition

MAY 23, 2018

While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations. Here’s my four components to keeping your reputation – and brand – alive and burning. They can have a bigger influence your company reputation than you may expect.

Brand 75

Brand Branding Reputation Energy 75

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Our reputation as communicators is dependent on being relentlessly honest,” Shaw said. The past doesn’t normally repeat itself, but it often rhymes, said Frank X.

Conference 113

Conference Communications Storytelling Social Media 113

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year.

Case Study 118

Case Study Crisis Management Crisis Study 118

PR in High Definition

MAY 23, 2018

While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations. Here’s my four components to keeping your reputation – and brand – alive and burning. They can have a bigger influence your company reputation than you may expect.

Brand 48

Brand Branding Reputation Energy 48

Cision

APRIL 13, 2016

Today, one comment on social can impact a brand’s reputation. This is not a time for spin; it is a time for honesty and internal reflection about and understanding of what exactly is going on. BP tried to spin the Gulf oil spill by running millions of dollars of advertising about their advances in green energy.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Waxing UnLyrical

JANUARY 27, 2016

It’s cumulative energy. We don’t talk about trust internally NEARLY as often as we should. Wouldn’t it be incredible if every PR pro stopped just once a year to listen, and created some kind of trust and reputation audit? Guest Post by Carrie Morgan. Every dimple, carved line, and swoop of a tool mattered.

Customer Service 40

Customer Service Reputation Energy SEO 40

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training. The third pillar focuses on our own brand and reputation.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

MAY 1, 2018

Today, marketing bats around phrases like omnichannel and multi-touch attribution, but we have to recognize this process is probably not linear and there are aspects that depend on factors – reputation for example – that go beyond the current campaign. 2) Are vendors *really* investing in the wrong tactics?

B2B 62

B2B Marketing Survey Study 62

PR Conversations

APRIL 24, 2018

To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful. Which real, historical or fictional person or brand would you like to give a reputation makeover? Where would you most like to practise PR?

Journalism 79

Journalism Ethics Film Construction 79

Karen Freberg

AUGUST 19, 2018

One was one at UT, the other was IPRRC, and I had my very first international presentation in Beijing for the Reputation Institute. Now, my CV is 27 pages long with almost 30 publications and numerous international conferences. My CV was only about a page and a half with three conferences, which I did my first year.

Conference 46

Conference Exercises Social Media Internal 46

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

But the truth is, it’s a myth to think that you can prevent most events that could wreck a company’s reputation. YouGov BrandIndex, which tries to quantify reputation impact of negative events for brands, compared the Equifax situation unfavorably to the crisis that it evoked for most professionals – the Volkswagen diesel scandal.

Crisis 149

Crisis Crisis Management Reputation Financial 149

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. That’s ego, I know; it’s something I’m working on.

Energy 53

Energy Measurement Internal International 53

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Making the most of your effort and energy. And in today’s world, incidents don’t have to be very big to cause you major problems. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Making the most of your effort and energy. And in today’s world, incidents don’t have to be very big to cause you major problems. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. It also undermines the integrity of the purchasing process and can damage the reputation of your company.

Ethics 98

Ethics Guidelines Fashion Transportation 98

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach It bisected different farms and lands, but more broadly Keystone also represented an international issue.

Data 78

Data Media Analytics Energy 78

The Hoffman Agency

MAY 25, 2017

Again, another organisation would probably have brought up the customer complaint internally, discussed it over weeks, formed a solution to the problem, and implemented it. From the beginning, Musk has blazed through industries—space, automotive, solar energy, artificial intelligence—with a fiery passion and a one-track mind.

Brand 53

Brand Branding Marketing Energy 53

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. As Harvard’s all-time winningest basketball coach , Tommy Amaker is an expert at driving performance outcomes.

Leadership 62

Leadership Policies Engineering Technology 62

Communications Conversations

AUGUST 31, 2018

For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far. When I’m able to mix my passion for health and communication into my work every day, I’m going to bring a lot of energy to the table. ” The amount of internal planning, which I’m thankful for.

Media 112

Media Journalism Report Video 112

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “How? .

Communications 81

Communications How To Blogging Content Marketing 81

5W PR

FEBRUARY 1, 2020

While it is certainly true that the importance of branding can be overstated – it is, after all, not the only important metric for success in branding – the plain fact is, too many marketers don’t put enough thought, energy, effort, or resources into their brand. It’s about releasing and promoting something entirely new to the marketplace.

Brand 109

Brand Branding Publicity Consumer 109

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. 7) How PR can be used for Online Reputation Management, especially by B2B companies? First of all, we are part of Hill+Knowlton Strategies.

B2B 52

B2B Communications Media Newspapers 52

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. She write, speaks, and advises on internal communication.​. I'm currently reviewing Slack as a way of cutting down on internal mail. I had SO much more time and energy – so I do it often now.

Writing 114

Writing Social Media SEO Blogging 114

Victorious PR

FEBRUARY 22, 2023

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. The only reason your team struggles to do PR for your business is because they are wasting so much time, energy, and effort on the wrong things. Inman, LA Weekly, NY Weekly, and so much more.

Publicity 52

Publicity Video Pitching Google 52

Buzzstream

NOVEMBER 10, 2020

Always ensure you use a reputable source that is as unbiased as possible. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Various services offer access to continually updated media databases, and if you’re looking for a cheaper alternative, interns will surely love updating a press list by hand. Hire Interns.

Web 40

Web Pitching Local Report 40