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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Already, Facebook parent company Meta has warned of an advertising slowdown. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper.

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LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. LISTENING REVEALS YOUR REPUTAION.

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LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. LISTENING REVEALS YOUR REPUTAION.

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PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Partners with the same values.

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Behind the Headlines With Josh Culling

Cision

Today, one comment on social can impact a brand’s reputation. This is not a time for spin; it is a time for honesty and internal reflection about and understanding of what exactly is going on. BP tried to spin the Gulf oil spill by running millions of dollars of advertising about their advances in green energy.

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13 Truths About PR ? How Many Do You Believe In?

PR Matters

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

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13 Fortunate Truths about PR

PR Matters

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.