Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Content marketing and media relations need each other.

Survey 94

Survey Industry Leadership Study 94

Critical Mention

FEBRUARY 4, 2020

Golin provides effective solutions and reaches diverse global markets to best represent brands. Golin’s News section shares recent announcements, expert insights and employee perspectives. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. @GOLINglobal. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Do you have experience with inbound marketing tactics including email drip campaigns? Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Share and share alike.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Flash back to the struggles that employees had under the old system. Let’s back up a bit. Blogging is very much a narrative art.

Blogging 60

Blogging Enterprise System Media 60

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). But why do this?

Employee 40

Employee LinkedIn Engineering Leadership 40

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 185

Marketing Content Marketing Data Social Media 185

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Way back in 2011, some employees at HubSpot had an idea.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Contently - Strategy

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

B2B 130

B2B Trends Video Course 130

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 3) lack of employee experience (25%). PR measurement.

B2B 113

B2B Marketing Survey Software 113

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Communications and PR professionals are experts at shaping narratives that resonate with the target audience, and when applied to video marketing, this skill can elevate your content to new heights.

Video 88

Video Publicity Marketing Analytics 88

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. Give them a try.

Storytelling 40

Storytelling Resources Writing Corporate 40

Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”.

Pitching 78

Pitching Instagram Survey Data 78

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing.

Company 72

Company Storytelling Small Business eBook 72

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

AUGUST 11, 2016

So, who should earn a spot on your performance-driven inbound marketing team? Read on for the 11 specialists to target during employee recruitment. Typically, hybrid marketers will possess a broad range of skills and fill multiple roles. The A Players on Every Inbound Marketing Team. The Content Writer.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

So, who should earn a spot on your performance-driven inbound marketing team? Read on for the 11 specialists to target during employee recruitment. Typically, hybrid marketers will possess a broad range of skills and fill multiple roles. The A Players on Every Inbound Marketing Team. The Content Writer.

Marketing 40

Marketing Mobile Engineering Technology 40

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Content campaign.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. Also see PR and Storytelling; Off Script No. Honesty and transparency trumps all.

Social Media 89

Social Media Marketing Media Creativity 89