Ethical Voices

NOVEMBER 21, 2022

And only a few deal with sports…. . Are managers and employees held equally accountable for ethics violations? Banks Cutting Customers with Bad Reputations . Companies are responding appropriately to employee reports… …Unless you are Twitter. Do ethics matter to employees? Money, Sports, and Ethics in Australia.

Ethics 73

Ethics Sports Employee Privacy 73

PR in High Definition

APRIL 30, 2024

As to be fair, not many companies out there have Hollywood actors to rely on to increase their exposure – or a sport-related underdog story to get behind. It’s all about stories. Every company has a story that it can tell the world. This emotional connection can be the difference between making it or not, particularly when times are tough.

Storytelling 62

Storytelling Sports Travel Pitching 62

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. If a celebrity’s endorsement feels forced or insincere, it can backfire and harm the brand’s reputation. Brand ambassadors Select loyal customers or employees as brand ambassadors.

Brand 78

Brand Branding Product Launch Sports 78

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin’s News section shares recent announcements, expert insights and employee perspectives.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

JANUARY 28, 2016

McDonald’s’ brand journalism strategy helped them take control of their brand reputation, turn public opinion in their favor and mitigate what could’ve been a crisis. Share the stories that showcase your brand in a positive way to strengthen your reputation and attract supporters.

Journalism 120

Journalism Brand Branding Employee 120

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling. Boeing’s reputation disaster. Below is my list for the year’s worst.

Real Estate 156

Real Estate Reputation System Sports 156

Flatiron Communications

OCTOBER 10, 2015

Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” From ESPN: “The industry came under scrutiny when it was widely learned that DraftKings employee Ethan Haskell published data revealing what players were included on most rosters. . And it’s no wonder. I posted about Ms.

Sports 28

Sports Crisis Management Employee Crisis 28

Stephen Waddington

AUGUST 31, 2020

We’ve worked with executive teams to engage employees. This includes the culture, events, hospitality, and sports. COVID-19 has paid a reputational divided to organisations that have shown up and played a role within their communities. The remainder of the year will focus on helping organisations learn to live with the virus.

Communications 125

Communications Crisis Leadership Sports 125

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 150

Employee Print Writing Survey 150

Mark My Words

MARCH 10, 2023

The Guardian The BBC’s decision to take Gary Lineker off air leaves its most outspoken personality with a potentially career-defining decision, as the corporation looks to risk its reputation to make a public example of one of its biggest stars. The BBC has struggled with the outspoken Lineker.

Social Media 60

Social Media Policies Government Media 60

Reputation Specialist Michael Toebe

JUNE 12, 2021

Soccer star Neymar can’t believe Nike terminated an endorsement deal with him because he refused to cooperate with an investigation into the alleged sexual assault of a Nike employee that he says was "an absurd lie." Where he now stands reputation-wise and legally as to his contract are as much a matter of perception as facts.

Reputation 59

Reputation Crisis Management Crisis Public Affairs 59

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. ” As of December, his reputation was recovering, thanks to a crowd-pleasing turn on “Dancing With The Stars” and the announcement that he and fiancée are expecting a baby next year.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. If all else fails, try sports. Today, things are different.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. In an Oct. Photo by Andrew D. Bernstein/NBAE via Getty Images.

Corporate 100

Corporate Crisis Management Crisis Government 100

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. The company has put extensive effort into making itself a valuable resource and gaining a reputation as an expert in the field. Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

Contently - Strategy

APRIL 19, 2021

With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? This can do wonders when it comes to establishing company culture, especially if you are looking to recruit new employees.

B2B 139

B2B Brand Branding B2C 139

Communications Conversations

AUGUST 8, 2019

” That’s typically code for: he was a jerk to employees. Think about that for a minute: A major-league sports franchise fired a GM for, essentially, being an a**hole. Clearly, Jeff is a leader with a rock-solid reputation. Her reputation–much like Jeff’s–is sterling across the board.

Public Affairs 68

Public Affairs Leadership Reputation Sports 68

Communications Conversations

SEPTEMBER 26, 2014

I see large close-ups of employees and leaders. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. Your EMPLOYEES are your brand. I see illustrations.

Storytelling 165

Storytelling Web Case Study Brand 165

Communications Conversations

JUNE 8, 2017

Bank employees and up to three additional guests to tour the facility, have photos taken on the field and experience the new stadium before many others from the general public could. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. We invited U.S.

Banking 113

Banking Sports Financial Corporate 113

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Social Media Internal International 78

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. In addition, if you’re starting to build your brand from scratch, ask your employees to become social media advocates for your brand.

Brand 81

Brand Branding Media Case Study 81

Doctor Spin

MAY 21, 2021

Red Bull took on a stupid majority (“extreme sports are only for reckless adrenaline junkies and not to be considered real sports”). Perhaps they treat their employees badly? If you ask your employees how they would spend a large budget, you typically get surprising answers. Perhaps they’re overcharging?

How To 52

How To Hotels Survey Employee 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62

Cision

MARCH 29, 2016

Creating platforms for employees and customers to have a once-in-a-lifetime experience and be involved in the Olympic movement was really very special. . What do you think are the keys to building and protecting a brand’s reputation? What has been the biggest challenge of your career?

Local 120

Local Retail Newspapers Sports 120

David PR Group

AUGUST 8, 2016

We look at our key audiences (such as customers, employees or the general public) and then try to put ourselves in their shoes. And, yes, it has to do with social media and how your reputation is determined online. Online Reputation #Fail of the Week: United Pilot Tweets to Suspension. –John. More on this coming soon.

Analysis 40

Analysis Social Media Crisis Media 40

Prohibition

MAY 15, 2020

The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. Absolute state of it.

Crisis 71

Crisis Government Social Media Reputation 71

Presspage

JULY 5, 2017

Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. Among them are current and future students, employees, investors, the academic community, partners and journalists. But who is your audience?

Education 84

Education Resources Internal International 84

Prohibition

MAY 15, 2020

The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. Absolute state of it.

Crisis 62

Crisis Government Social Media Reputation 62

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. I also work closely with other departments, such as HR to find ways we can tap into potential employees via social. This group was developed two years ago after seeing how engaged our employees already were on social media and that they were talking about the brand without even being asked.

Meeting 0

Meeting Social Media Employee Pinterest 0

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers. So what could Lochte have done differently?

Crisis 48

Crisis Airlines Reputation Corporate 48

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Creating a sport around your brand may be the most sophisticated gamification on the planet. So which one garnered more interest according to Google trends?

Mobile 101

Mobile Community System Social Media 101

Communications Conversations

MARCH 29, 2019

After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. To this day, The 19 th * logo sports that asterisk. That’s an exponentially better outcome.

Ethics 79

Ethics Corporate Leadership Groups 79

Karen Freberg

AUGUST 21, 2018

I had Craig for two classes while at USC (Research Methods and Corporate Reputation Management), and these were two of my favorite classes in my academic career. We just can focus on the offline ecosystem of business practices – we have to look at the whole customer, or in this case, employee journey.

Leadership 40

Leadership Social Media Corporate Conference 40

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. A show about communicating with clients, prospects and employees – in person, in print and online. 24) Jason Keath. The Social Toolkit.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

MAY 31, 2015

“I don’t really draw the (full disclosure) line as it is a bit like sport. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81