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The Importance of Sports PR

Ronn Torossian

Sports PR helps promote teams, players, and organizations through different channels of communication. PR professionals can show the reputation of an athlete or team in a positive light. In the sports industry, athletes and teams require the support of the public and other organizations. PR is all about managing relationships.

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How Formula 1’s reputation was impacted by the controversial finale

NewsWhip

In the hours following the race, heated discussions raged and Hamilton’s racing team Mercedes decided to appeal the title decision , and many called F1’s integrity as a sport into question. Give Me Sport’s article about Hamilton humbly accepting defeat reached 40.9k engagements, while Sky Sports had 33.1k

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Three tips to avoid a PR setback damaging your company reputation

PR in High Definition

We’ve all seen reputational disasters play out before. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? Whether you agree or disagree with the decision, we can all agree that this situation is about reputational impact. Think long-term : The best sports’ teams never give up.

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Top Ways to Improve Brand Reputations

Critical Mention

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. Priscilla Osorio.

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What reputational lessons can we learn from the recent Beckham documentary?

PR in High Definition

Much of the series is based around the Beckhams, both individually and collectively, and their efforts to shape their reputations – both at the time and in the present day. They rose to the absolute pinnacle of British cultural life, meaning their reputations were under unrelenting scrutiny for the best part of two decades.

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LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. LISTENING REVEALS YOUR REPUTAION.

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The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake

PR in High Definition

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. We often discuss if esports will be recognised as a sport on the same level as football or tennis, but it’s clear to me that it’s not a case of ‘if’, but ‘when’. They are definitely ones to watch! Twelve players to scope out.